{"title":"Tait Ischia","description":"\u003cp\u003eTait Ischia is a celebrated author known for his engaging and insightful works that blend the fields of business and entrepreneurship with effective communication. With a knack for breaking down complex concepts into easily digestible ideas, Ischia has become a go-to resource for budding entrepreneurs and seasoned business professionals seeking to enhance their writing skills and marketing impact.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is \u003cem\u003eCopywrong to Copywriter\u003c\/em\u003e, a book that guides readers through the essentials of crafting compelling copy that captivates audiences. This book offers a transformative journey from misunderstanding and misuse of language to mastering the art of persuasive writing.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a business owner looking to improve your brand voice or an aspiring writer keen on sharpening your copywriting skills, Tait Ischia's books provide invaluable strategies and tips. Dive into his collection and discover how effective communication can transform your business endeavours.\u003c\/p\u003e","products":[{"product_id":"copywrong-to-copywriter-by-tait-ischia-9781922585844","title":"Copywrong to Copywriter","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIf you feel like you've got the wrong tone of voice, don't understand the ins and outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book.\u003c\/p\u003e\n\n\u003cp\u003eCopywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website, marketing materials, or professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis is an easy-to-follow introduction to copywriting by an accomplished Australian author that will provide a solid foundation that may lead to a deeper exploration down the track.\u003c\/em\u003e\u003cbr\u003e\n-Carpe Librum\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA fantastic way to up your copywriting game and grow more confident in your ability to use the right words.\u003c\/em\u003e\u003cbr\u003e\n-Michael Bascetta, small business owner at Worksmith\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSome of the best copywriting advice I've read. A great resource and a good read, too.\u003c\/em\u003e\u003cbr\u003e\n-Penny Modra, The Good Copy\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337436877036,"sku":"9781922585844","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781922585844.jpg?v=1743708130"}],"url":"https:\/\/bookhero.live\/collections\/tait-ischia.oembed","provider":"Book Hero","version":"1.0","type":"link"}