{"title":"Susan Walsh","description":"\u003cp\u003e\u003cstrong\u003eSusan Walsh\u003c\/strong\u003e offers insightful explorations into the practical applications of data in business, particularly within sales and marketing. Her works guide readers through the intricacies of data optimisation, making complex strategies accessible and actionable.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for professionals and entrepreneurs alike, Walsh’s books unwrap the potential of data to drive informed decision-making and enhance business performance. Expect clear, focused advice that bridges theory and real-world practice in the dynamic landscape of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e.\u003c\/p\u003e","products":[{"product_id":"optimizing-sales-and-marketing-data-by-susan-walsh-9781398623965","title":"Optimizing Sales and Marketing Data","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eData quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorise data, though they may not always be data professionals.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis book is designed to be a complete guide for sales and marketing professionals on how to clean and organise their data and create a framework for data governance to future-proof it. It explains how to build a taxonomy to allow for easy segmentation and targeting of customers and how this in turn reduces spend and maximises effectiveness whilst minimising unnecessary costs. As data is now the foundation of every company, making sure your data is clean, complete and correct has never been more important.\u003c\/p\u003e\n\n\u003cp\u003eWith practical examples and how-to guides throughout, \u003cem\u003eManaging Sales and Marketing Data\u003c\/em\u003e is immediately implementable, allowing readers to apply the knowledge to their own data right away. By being able to clean up and organise their data, sales and marketing professionals will be able to reduce their spend, increase their efficiency and profitability, and become more confident handling and analysing their customer data for further insights.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306925179116,"sku":"9781398623965","price":64.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26693503482685.jpg?v=1771069415"},{"product_id":"between-the-spreadsheets-by-susan-walsh-9781783305032","title":"Between the Spreadsheets","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDirty data is a problem that costs businesses thousands, if not millions, every year. In organisations large and small across the globe, you will hear talk of data quality issues. What you will rarely hear about is the consequences or how to fix it.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBetween the Spreadsheets: Classifying and Fixing Dirty Data\u003c\/i\u003e draws on classification expert Susan Walsh’s decade of experience in data classification to present a fool-proof method for cleaning and classifying your data. The book covers everything from the very basics of data classification to normalisation and taxonomies. It presents the author’s proven \u003cb\u003eCOAT\u003c\/b\u003e methodology, helping ensure an organisation’s data is \u003cb\u003eConsistent\u003c\/b\u003e, \u003cb\u003eOrganised\u003c\/b\u003e, \u003cb\u003eAccurate\u003c\/b\u003e, and \u003cb\u003eTrustworthy\u003c\/b\u003e. A series of data horror stories outlines what can go wrong in managing data, and if it does, how it can be fixed.\u003c\/p\u003e\n\n\u003cp\u003eAfter reading this book, regardless of your level of experience, not only will you be able to work with your data more efficiently, but you will also understand the impact the work you do with it has, and how it affects the rest of the organisation.\u003c\/p\u003e\n\n\u003cp\u003eWritten in an engaging and highly practical manner, \u003ci\u003eBetween the Spreadsheets\u003c\/i\u003e gives readers of all levels a deep understanding of the dangers of dirty data and the confidence and skills to work more efficiently and effectively with it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47605135376620,"sku":"9781783305032","price":86.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781783305032-between-the-spreadsheets.jpg?v=1778124117"},{"product_id":"optimizing-sales-and-marketing-data-by-susan-walsh-9781398623958","title":"Optimizing Sales and Marketing Data","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLearn how to clean, organise and understand your data so your marketing and sales work smarter, not harder.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eOptimizing Sales and Marketing Data\u003c\/em\u003e is a clear, friendly guide for early-career professionals who want to build confidence with data and learn the essentials of fixing common data problems. If you're just starting out in sales or marketing and need simple steps to clean data, categorise customers and improve your results, this book shows you exactly how to get there.\u003c\/p\u003e\n\n\u003cp\u003eWritten by data expert \u003cstrong\u003eSusan Walsh\u003c\/strong\u003e, it breaks data management into easy, practical tasks you can apply right away. Using real-world examples and beginner-friendly explanations, it helps you understand why clean data matters and how it can improve targeting, reduce wasted spend and make your campaigns more effective.\u003c\/p\u003e\n\n\u003cp\u003eYou'll learn how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUnderstand the basics of data quality and spot issues quickly\u003c\/li\u003e\n  \u003cli\u003eClean and organise your data using simple, repeatable steps\u003c\/li\u003e\n  \u003cli\u003eBuild a clear taxonomy so you can segment customers with confidence\u003c\/li\u003e\n  \u003cli\u003eApply easy data governance tips to keep your data accurate over time\u003c\/li\u003e\n  \u003cli\u003eUse real-world examples to see how better data leads to better results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith step-by-step how-to guides and practical tools, this book gives you the essentials to handle data with confidence and unlock stronger outcomes in your day-to-day role.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThemes include:\u003c\/em\u003e\u003c\/strong\u003e \u003cem\u003edata essentials, data cleaning, customer segmentation, beginner data skills, marketing fundamentals, practical how-to guides\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47934163222764,"sku":"9781398623958","price":304.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398623958-optimizing-sales-and-marketing-data.jpg?v=1783901373"}],"url":"https:\/\/bookhero.live\/collections\/susan-walsh.oembed","provider":"Book Hero","version":"1.0","type":"link"}