{"title":"Susan Dillon","description":"\u003cp\u003e\u003cstrong\u003eSusan Dillon\u003c\/strong\u003e offers insightful texts that explore the intricacies of fashion management and related disciplines. Her works provide a clear foundation for students and professionals alike, balancing theoretical frameworks with practical applications within the fashion industry.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect well-structured content that supports a deeper understanding of fashion business dynamics, making her books valuable resources for education and reference in this specialised field.\u003c\/p\u003e","products":[{"product_id":"the-fundamentals-of-fashion-management-by-susan-dillon-9781350331396","title":"The Fundamentals of Fashion Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis 3rd edition of \u003cem\u003eFundamentals of Fashion Management\u003c\/em\u003e has been updated throughout to reflect the impact of digital innovation and sustainable practices on every aspect of the industry. Featuring a new chapter on the fashion consumer, this edition offers insight into the processes of segmenting and targeting markets, the purchase decision process, and the ethical and social responsibilities of fashion companies and the consumers they sell to.\u003c\/p\u003e\n\n\u003cp\u003eIf you are unsure whether to pursue a role in marketing, buying, or retailing then \u003cem\u003eThe Fundamentals of Fashion Management\u003c\/em\u003e will help you decide. There's advice on fashion entrepreneurship, career paths, and guidance on professional practice, as well as new international case studies and interviews with leading professionals, making this a must-have guide to the industry and your place in it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":48244572553452,"sku":"9781350331396","price":62.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350331396-the-fundamentals-of-fashion-management-1.jpg?v=1788002416"}],"url":"https:\/\/bookhero.live\/collections\/susan-dillon.oembed","provider":"Book Hero","version":"1.0","type":"link"}