{"title":"Susan Chritton","description":"\u003cp\u003eDiscover the transformative world of Susan Chritton, a renowned author who specialises in the realms of self-help and personal development. With a focus on empowering individuals to carve out and communicate their personal brands, her writings are perfect for anyone looking to boost their personal or professional identity.\u003c\/p\u003e\n\n\u003cp\u003eThe collection features titles such as \u003cem\u003ePersonal Branding For Dummies\u003c\/em\u003e, which offers a comprehensive guide to defining your unique value in both personal and professional circles. Susan Chritton combines practical advice with insightful strategies, making her books an essential resource for those striving for growth and self-improvement.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're at the start of your personal development journey or looking to refine your personal brand, Susan Chritton's books provide the tools and insights needed to help you on your path to self-discovery and success. Explore her works to unlock your potential and make a lasting impression in the world around you.\u003c\/p\u003e","products":[{"product_id":"personal-branding-for-dummies-by-susan-chritton-9781118915554","title":"Personal Branding For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe simple guide to managing your personal brand, a vital element of success in the professional world\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePersonal Branding For Dummies, 2\u003csup\u003end\u003c\/sup\u003e Edition\u003c\/em\u003e is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.\u003c\/p\u003e\n\n\u003cp\u003eDistinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. \u003cem\u003ePersonal Branding For Dummies, 2\u003csup\u003end\u003c\/sup\u003e Edition\u003c\/em\u003e leads you step by step through the self-branding process.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eIncludes information on how to know the \"real\" you\u003c\/li\u003e\n  \u003cli\u003eExplains how to develop a target market positioning statement\u003c\/li\u003e\n  \u003cli\u003eHelps you make plans for your personal brand communications\u003c\/li\u003e\n  \u003cli\u003eInstructs you with ways to make your mark on your brand environment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. \u003cem\u003ePersonal Branding For Dummies, 2\u003csup\u003end\u003c\/sup\u003e Edition\u003c\/em\u003e provides the information, tips, tricks, and techniques you need to do it right.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867570295020,"sku":"9781118915554","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10102603482586.jpg?v=1759714016"}],"url":"https:\/\/bookhero.live\/collections\/susan-chritton.oembed","provider":"Book Hero","version":"1.0","type":"link"}