{"title":"Steve Robinson","description":"\u003cp\u003eWelcome to our collection of works by Steve Robinson, a renowned author celebrated for his insightful explorations into the world of business and entrepreneurship. With a keen eye for detail and a wealth of experience, Steve brings his readers behind the scenes of some of the most successful enterprises.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is \u003cem\u003eCovert Cows and Chick-fil-A\u003c\/em\u003e, a fascinating dive into the story and strategies behind the well-known fast-food chain. This book uncovers the secrets of Chick-fil-A's unique business philosophy and the values that have driven its success. Robinson’s engaging storytelling and expert analysis make this a must-read for anyone interested in understanding the intricacies of thriving businesses.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're an aspiring entrepreneur or a seasoned business professional, Steve Robinson's books offer invaluable insights and inspiration. Explore this collection to discover more about effective business practices and the stories behind some of the world's most admired companies.\u003c\/p\u003e","products":[{"product_id":"covert-cows-and-chick-fil-a-by-steve-robinson-9781400213221","title":"Covert Cows and Chick-fil-A","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDuring his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth—from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015—and was a first-hand witness to its evolution as an indelible global brand. In \u003cem\u003eCovert Cows and Chick-fil-A\u003c\/em\u003e, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic \"Eat Mor Chikin\" cow campaign.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience.\u003c\/p\u003e\n\n\u003cp\u003eWritten with disarming candor and revealing storytelling, \u003cem\u003eCovert Cows and Chick-fil-A\u003c\/em\u003e is the never-before-told story of a great American success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46546369806572,"sku":"9781400213221","price":56.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14500273482686.jpg?v=1749834789"}],"url":"https:\/\/bookhero.live\/collections\/steve-robinson.oembed","provider":"Book Hero","version":"1.0","type":"link"}