{"title":"Steve Miller","description":"\u003cp\u003eSteve Miller, a renowned name in the world of Business \u0026amp; Entrepreneurship, is celebrated for his insightful approach to making brands stand out in competitive markets. His engaging writing style and practical advice empower readers to embrace creativity and innovation in their business strategies.\u003c\/p\u003e\n\n\u003cp\u003eAmong his acclaimed works, \u003cem\u003eUncopyable\u003c\/em\u003e stands out as a guide for businesses to distinguish themselves through unique marketing strategies. This book provides a roadmap for creating an unmatchable identity, essential for thriving in today's market. Miller's follow-up, \u003cem\u003eUncopyable You\u003c\/em\u003e, extends this philosophy to personal branding, helping individuals carve their niche and leave a lasting impression in their professional arenas.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for entrepreneurs, marketers, and anyone looking to elevate their business acumen, Steve Miller's books offer a wealth of knowledge that is both actionable and transformative. Dive into his collection to unlock secrets to success and discover what it means to be truly \u003cstrong\u003euncopyable\u003c\/strong\u003e.\u003c\/p\u003e","products":[{"product_id":"uncopyable-by-steve-miller-9781640951709","title":"Uncopyable","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhat separates average businesses from extraordinarily successful ones?\u003c\/p\u003e\n\n\u003cp\u003eBetter product? Nope. Your competitor will rapidly reverse-engineer your \"secret sauce\" and get their \"better-than-you\" version on the market faster than you can say \"Usain Bolt.\"\u003c\/p\u003e\n\n\u003cp\u003eBetter customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy-washy phrase, a vague generality with no meaningful specific.\u003c\/p\u003e\n\n\u003cp\u003eBetter pricing? You're kidding, right? The company that lives on price dies on price.\u003c\/p\u003e\n\n\u003cp\u003eHarsher reality: Almost all industries today struggle with the increasing commoditisation of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.\u003c\/p\u003e\n\n\u003cp\u003eThe Solution?\u003c\/p\u003e\n\n\u003cp\u003eYou must create an \u003cem\u003eUncopyable\u003c\/em\u003e Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In \u003cem\u003eUncopyable\u003c\/em\u003e, Steve Miller compellingly argues that new advantage isn't found by going \"outside the box\" – you must actually build your own box. \u003cem\u003eUncopyable\u003c\/em\u003e will guide you to achieving an unfair and enduring competitive advantage.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46652659335404,"sku":"9781640951709","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6507213482772.jpg?v=1752426621"},{"product_id":"uncopyable-you-by-kay-miller-9781640955257","title":"Uncopyable You","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn \u003cem\u003eUncopyable YOU\u003c\/em\u003e, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it's a blueprint for creating a personal brand that is not only successful but also truly unforgettable.\u003c\/p\u003e\n\n\u003cp\u003eInspired by iconic personal brands like Steve Jobs, the authors teach you to build a brand that transcends trends and time.\u003c\/p\u003e\n\n\u003cp\u003eEach chapter is filled with actionable advice, real-life examples, and engaging anecdotes, making the art of personal branding both accessible and enjoyable.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a budding entrepreneur, a professional looking to stand out, or someone exploring personal branding, this book is your perfect companion.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eUncopyable YOU\u003c\/em\u003e is a journey into the heart of what makes a personal brand successful and enduring. Steve and Kay Miller guide you step-by-step to not just step out of the box but to create a box of your own. Embrace this journey to create a personal brand that's not only successful but truly, unmistakably uncopyable.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46652660023532,"sku":"9781640955257","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6542693482772.jpg?v=1752426861"}],"url":"https:\/\/bookhero.live\/collections\/steve-miller.oembed","provider":"Book Hero","version":"1.0","type":"link"}