{"title":"Simon Sinek","description":"\u003cp\u003eWelcome to our carefully curated collection of works by Simon Sinek, a visionary thinker and inspiring author known for his profound insights into leadership and personal development. Whether you're venturing into the world of business or seeking personal growth, Sinek's books offer invaluable guidance and perspective.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eStart With Why\u003c\/em\u003e and its companion, \u003cem\u003eFind Your Why\u003c\/em\u003e, explore the power of understanding the driving forces behind what we do. These books are essential for anyone seeking to inspire themselves and others, providing tools and frameworks to discover your purpose and pursue your aspirations with conviction.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eLeaders Eat Last\u003c\/em\u003e, Sinek delves into the dynamics of successful leadership, illustrating how great leaders create environments of trust and cooperation. It's an enlightening read for anyone aiming to build strong, cohesive teams in any business setting.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Infinite Game\u003c\/em\u003e challenges traditional business strategies by encouraging readers to adopt a long-term approach to success. This book underscores the importance of resilience and adaptability in today's ever-evolving world.\u003c\/p\u003e\n\n\u003cp\u003eFor a lighter, yet equally profound read, \u003cem\u003eTogether is Better\u003c\/em\u003e offers a charming take on teamwork and collaboration through delightful illustrations and motivational insights.\u003c\/p\u003e\n\n\u003cp\u003eExplore Simon Sinek's collection today and embark on a journey of personal and professional growth, fuelled by the motivating wisdom of one of the most influential thinkers of our time.\u003c\/p\u003e","products":[{"product_id":"start-with-why","title":"Start With Why","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eStart With Why\u003c\/em\u003e by Simon Sinek is a compelling exploration into the driving forces behind successful and influential leaders and organisations. In this thought-provoking book, Sinek delves deeply into the core principles that distinguish great leaders and companies, focusing on their fundamental motivations and their ability to inspire others. This is not just a guide for business practices but a manifesto for leaders to connect on a deeper level with their purpose and their audience.\u003c\/p\u003e\n\n\u003cp\u003eSinek’s ideas gained widespread attention when his powerful video, \"The Millennial Question,\" went viral, amassing over 150 million views. Building on the concepts in this viral moment, \u003cem\u003eStart With Why\u003c\/em\u003e has become a global bestseller, and the corresponding TED Talk is one of the most-watched presentations of all time. The book asks and answers critical questions about innovation and success while providing a practical framework for continuous achievement.\u003c\/p\u003e\n\n\u003cp\u003eWhy are some individuals and organisations able to innovate and succeed time and time again? According to Sinek, what they do is not as important as why they do it. By using inspiring examples, such as Martin Luther King Jr. and Steve Jobs, Sinek reveals that these influential figures all adopted a similar approach: they always started with why. This book unpacks the secrets behind their thinking patterns, offering readers insights into how they, too, can become more inventive and successful.\u003c\/p\u003e\n\n\u003cp\u003eThrough a detailed analysis, Sinek introduces readers to the ‘Golden Circle’ concept. This framework helps businesses and leaders to move beyond knowing what they do or even how they do it and to start asking the pivotal question—why. Understanding and articulating the ‘why’ provides a route to inspire, lead, and continually achieve new heights.\u003c\/p\u003e\n\n\u003cp\u003eWhy do we do what we do? Why does an organisation exist? By learning to answer these profound questions, leaders can unlock the secret to motivational leadership and enduring success. Sinek meticulously explains what it takes to lead with inspiration and how anyone can harness the power of their ‘why’ to drive impactful change.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eStart With Why\u003c\/em\u003e is essential reading for anyone looking to motivate themselves, lead an organisation, or inspire others to follow a vision. Sinek’s powerful insights and relatable examples will stay with you long after you have turned the last page, challenging you to understand the deeper reasons behind your actions and how you can leverage them to become a truly influential leader.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45658058522860,"sku":"9780241958223","price":25.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780241958223.jpg?v=1724848723"},{"product_id":"leaders-eat-last","title":"Leaders Eat Last","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn \u003cem\u003eLeaders Eat Last\u003c\/em\u003e by Simon Sinek, readers are taken on an insightful journey into the dynamics of leadership and the essential components that build successful and highly effective teams. Sinek delves into the crucial role that leaders play in fostering an environment where trust and cooperation flourish. The book is based on real-life stories and thorough research, providing a compelling narrative that examines various industries, including the military, manufacturing, government, and investment banking. Through these stories, Sinek illustrates how effective leadership can inspire teams to reach unprecedented levels of loyalty and dedication.\u003c\/p\u003e\n\n\u003cp\u003eImagine a world where almost everyone wakes up inspired to go to work. This is not a crazy or idealised notion. In many successful organisations, great leaders are creating environments in which teams trust each other so deeply that they would put their lives on the line for each other. Sinek observes that certain organisations, regardless of the incentives offered, are plagued by infighting, fragmentation, and failure. The book investigates why this is and provides insights into how it can be avoided.\u003c\/p\u003e\n\n\u003cp\u003eToday's workplaces are often riddled with cynicism, paranoia, and self-interest. However, the best organisations foster trust and cooperation because their leaders build what Sinek terms a \"Circle of Safety.\" This Circle of Safety creates a secure space within the team, protecting its members from external threats and allowing them to concentrate their energies on overcoming challenges together. When team members feel they belong, they are more likely to face common enemies and seize big opportunities with a united front.\u003c\/p\u003e\n\n\u003cp\u003eAs with his previous bestseller, \u003cem\u003eStart with Why\u003c\/em\u003e, Sinek uses fascinating true stories to illustrate his ideas. By highlighting examples from various sectors, he shows that leaders who adopt a mentality to \"eat last\" are often rewarded with deeply loyal colleagues who are willing to go to great lengths to advance their shared vision and goals. The power of this approach is remarkable and demonstrates that prioritising the well-being of team members leads to greater success and the achievement of extraordinary outcomes.\u003c\/p\u003e\n\n\u003cp\u003eCombining scientific research, inspiring anecdotes, and practical advice, \u003cem\u003eLeaders Eat Last\u003c\/em\u003e offers a revolutionary perspective on leadership. It is essential reading for anyone interested in improving their approach to leadership and building a more cohesive and successful team.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45693084631276,"sku":"9780670923175","price":24.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780670923175.jpg?v=1725586568"},{"product_id":"the-infinite-game","title":"The Infinite Game","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhat separates lasting success from fleeting triumph in the business world? In \u003cem\u003eThe Infinite Game\u003c\/em\u003e, Simon Sinek, the New York Times-bestselling author of \u003cem\u003eStart With Why\u003c\/em\u003e, \u003cem\u003eLeaders Eat Last\u003c\/em\u003e, and \u003cem\u003eTogether Is Better\u003c\/em\u003e, delves into this compelling question with a fresh perspective. Sinek introduces the revolutionary concept of applying game theory to business strategy, asking whether you and your organisation are playing the finite game or the infinite game.\u003c\/p\u003e\n\n\u003cp\u003eIn this thought-provoking book, Sinek explores the idea that finite games, such as football or chess, have known players, fixed rules, and a clear endpoint. The objective is to win. In contrast, the infinite game, like business or politics, involves known and unknown players, and the rules are changeable. The objective is to keep playing and ensure the survival and growth of the organisation.\u003c\/p\u003e\n\n\u003cp\u003eSinek identifies that businesses fixated on short-term gains and immediate victories often falter, struggling to maintain their foothold over time. Conversely, leaders who adopt the infinite mindset focus on building enduring companies that withstand market shifts and competition. They prioritise resilience and innovation, ensuring their businesses can adapt and thrive through various challenges.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on historical examples, case studies, and engaging narratives, \u003cem\u003eThe Infinite Game\u003c\/em\u003e illuminates the intrinsic value of pursuing long-term goals over transient wins. Sinek argues that success in the infinite game requires five essential practices: advancing a just cause, building trusting teams, studying worthy rivals, preparing for existential flexibility, and demonstrating the courage to lead. Through these principles, he provides a guide for leaders aspiring to foster sustainable growth and lasting achievement.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Infinite Game\u003c\/em\u003e is not merely a business book; it is a call to rethink how we approach competition and collaboration. Sinek's engaging writing style, combined with his profound insights, makes this book essential reading for anyone looking to nurture a lasting, purpose-driven organisation.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45693109010668,"sku":"9780241385630","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780241385630.jpg?v=1725587152"},{"product_id":"find-your-why","title":"Find Your Why","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn \u003cem\u003eFind Your Why\u003c\/em\u003e, Simon Sinek, together with David Mead and Peter Docker, takes readers on an enlightening journey to uncover their deeper purpose. As a follow-up to the internationally acclaimed bestseller \u003cem\u003eStart With Why\u003c\/em\u003e, this transformative guide delves into the practical steps necessary for discovering and implementing the principles of the \"Why\" within both personal and organisational contexts.\u003c\/p\u003e\n\n\u003cp\u003eBeginning with the premise introduced in Sinek's famous TED Talk, which has become the third most-watched talk of all time, \u003cem\u003eFind Your Why\u003c\/em\u003e provides a methodical approach to identifying the unique driving force behind what you do. By focusing on the intrinsic motivations that define who you are and what you stand for, this book empowers you to lead a more fulfilled and meaningful life, both professionally and personally.\u003c\/p\u003e\n\n\u003cp\u003eThe book expertly breaks down the journey into manageable steps. It begins with exercises to unearth your personal \"Why\" and extends these methods to help you collaborate with your colleagues to pinpoint your organisation's \"Why\". With thorough, hands-on instructions for every stage of the process, it addresses common questions and obstacles, such as: What if my \"Why\" sounds like my competitor's? Can you have more than one \"Why\"? And, if my work doesn't align with my \"Why\", what should I do?\u003c\/p\u003e\n\n\u003cp\u003eSimon Sinek's viral video on \"The Millennial Question\" has amassed over 150 million views, highlighting contemporary work culture challenges. Building on this momentum, \u003cem\u003eFind Your Why\u003c\/em\u003e serves as a comprehensive manual for anyone seeking to bring clarity and purpose to their role. Whether you are an entry-level employee, the CEO, or part of a team led by a recent hire, following the simple, yet profound steps in this guide can lead to a more rewarding life and sustainable success.\u003c\/p\u003e\n\n\u003cp\u003eDesigned not just for those in the business world, but for anyone who wishes to find a deeper meaning in their daily activities, \u003cem\u003eFind Your Why\u003c\/em\u003e is a pivotal resource. It not only helps you uncover your mission but also provides tools and strategies to integrate this newfound purpose into your everyday life, making your aspirations a reality and fostering a culture of inspired, engaged individuals.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":45693185687788,"sku":"9780241279267","price":33.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780241279267.jpg?v=1725592115"},{"product_id":"together-is-better","title":"Together is Better","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eTogether is Better\u003c\/i\u003e by Simon Sinek is a charming and thought-provoking book that marries insightful aphorisms with a richly illustrated parable. This book revolves around three young friends who embark on a journey, navigating the trials and tribulations of their paths, driven by a shared vision and fueled by mutual trust. As they work towards their goals, they learn invaluable lessons about the power of collaboration, purpose, and passion. It’s a parable about overcoming fears and achieving dreams, illustrated beautifully to captivate readers of all ages. \u003c\/p\u003e\n\n\u003cp\u003eSimon Sinek, a renowned leadership expert and TED talk sensation, amplifies the message that our lives are more fulfilled when we pursue them with clear intent and in good company. Sinek's video on 'The Millennial Question' has amassed over 150 million views, and his TED Talk on his book \u003ci\u003eStart with Why\u003c\/i\u003e ranks as the third most-watched of all time. His latest offering, \u003ci\u003eTogether is Better\u003c\/i\u003e, continues his legacy of imparting wisdom that resonates in today's fast-paced world.\u003c\/p\u003e\n\n\u003cp\u003eMost people drift through life, reacting to events as they happen. True fulfilment arises when we live intentionally, setting goals, and understanding the 'why' behind our actions. \u003ci\u003eTogether is Better\u003c\/i\u003e challenges readers with profound questions such as: What are you going to do with your life? What are you doing with your life now? Do you have goals, a vision, or a clear sense of why you do what you do?\u003c\/p\u003e\n\n\u003cp\u003eThese questions are universal, touching everyone at different phases of life. While the answers might appear elusive, Sinek suggests that travelling the road with trusted companions significantly enhances the journey. He implies that pursuing success or happiness in isolation is unnecessary and that the essence of fulfilment lies in shared experiences. \u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eTogether is Better\u003c\/i\u003e is not just a book; it is an experience - a beautifully illustrated fable that underscores the idea that collective efforts and mutual trust amplify success and happiness. The inspirational messages woven through the narrative encourage a shift from stress to passion, highlighting the difference between working hard for something we don't care about and dedicating ourselves to what we love. The book is a delightful reminder that life is richer and better when we endeavour together.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45693274325228,"sku":"9780241187296","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780241187296.jpg?v=1725595792"},{"product_id":"start-with-why-by-simon-sinek-9781405977593","title":"Start With Why","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eISN'T IT TIME YOU READ \u003ci\u003eStart With Why\u003c\/i\u003e?\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e'One of the most incredible thinkers of our time,'\u003c\/b\u003e Steven Bartlett, podcaster and author of \u003ci\u003eDiary of a CEO\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e-----------\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eSimon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eWhy are some people and organisations more innovative, more influential, and more profitable than others?\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product, or a service until they understand the WHY behind it.\u003c\/p\u003e\n\n\u003cp\u003eWith a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world – this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e-----------\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e‘A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book’\u003c\/b\u003e \u003ci\u003eForbes\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46233545769196,"sku":"9781405977593","price":21.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781405977593.jpg?v=1741067589"}],"url":"https:\/\/bookhero.live\/collections\/simon-sinek.oembed","provider":"Book Hero","version":"1.0","type":"link"}