{"title":"Simon Kingsnorth","description":"\u003cp\u003eExplore the innovative world of digital marketing with Simon Kingsnorth, a celebrated author and expert in the field. Known for his strategic insights and practical approach, Kingsnorth has crafted essential guides that have become staples for both aspiring marketers and seasoned professionals.\u003c\/p\u003e\n\n\u003cp\u003eHis renowned works, including \u003cem\u003eDigital Marketing Strategy\u003c\/em\u003e, delve into the intricacies of crafting successful marketing plans. These books, categorised under Business \u0026amp; Entrepreneurship, offer valuable knowledge on the latest digital trends and how to effectively leverage them to enhance business growth.\u003c\/p\u003e\n\n\u003cp\u003eSimon Kingsnorth combines theoretical frameworks with real-world applications, making his books not only informative but also highly applicable in the rapidly evolving landscape of digital marketing. Whether you are a business owner looking to expand your digital presence or a marketing professional seeking to refine your strategy, Simon Kingsnorth’s collection is an invaluable resource for anyone eager to succeed in the digital age.\u003c\/p\u003e","products":[{"product_id":"digital-marketing-strategy-by-simon-kingsnorth-9781398605978","title":"Digital Marketing Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eBuild an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eDigital Marketing Strategy\u003c\/i\u003e is a global bestseller and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing, and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. \u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eDigital Marketing Strategy\u003c\/i\u003e will show you how to effectively select, align, and manage digital channels and operations to streamline a successful digital marketing strategy for measurable, optimised results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas, and Hostelworld, as well as checklists, key terms, and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.\u003c\/p\u003e\n\n\u003cp\u003eAccompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, and lead generation, as well as presentation slides and activity sheets.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854452904172,"sku":"9781398605978","price":72.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398605978.jpg?v=1759242430"},{"product_id":"digital-marketing-strategy-by-simon-kingsnorth-9781398622067","title":"Digital Marketing Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eCreate a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilisation of digital analytical tools.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDigital Marketing Strategy\u003c\/em\u003e is an international bestseller, providing practical information on structuring and implementing a more strategic approach to digital marketing. In this fully updated fourth edition, \u003cstrong\u003eSimon Kingsnorth\u003c\/strong\u003e explores AI in marketing, e-commerce, marketing automation, and the utilisation of digital analytical tools. This new edition also includes fresh real-world examples and platform recommendations around AI.\u003c\/p\u003e\n\n\u003cp\u003eWith new cutting-edge insights on AI in advertising, NFTs, the metaverse and Web3, \u003cem\u003eDigital Marketing Strategy\u003c\/em\u003e serves as an ideal roadmap for navigating digital channels and operations. This book includes checklists, key terminology, and insights from leading industry experts to aid in the development of your own digital marketing strategy.\u003c\/p\u003e\n\n\u003cp\u003eSupplemented by online resources consisting of practical implementation guides, presentation slides, and activity sheets, this is an essential guide for marketers and students seeking to build an effective digital strategy.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46871394943212,"sku":"9781398622067","price":78.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26674523482685.jpg?v=1759876507"}],"url":"https:\/\/bookhero.live\/collections\/simon-kingsnorth.oembed","provider":"Book Hero","version":"1.0","type":"link"}