{"title":"Series: Rockport Universal","description":"\u003cp\u003eThe \u003cstrong\u003eRockport Universal\u003c\/strong\u003e series offers a diverse selection of titles across a broad range of subjects, inviting readers to explore complex ideas, practical skills, and captivating stories. Whether delving into \u003cem\u003eFinance \u0026amp; Investment\u003c\/em\u003e, pondering philosophical and psychological insights, or uncovering historical narratives, each book provides thoughtful and accessible perspectives.\u003c\/p\u003e\n\n\u003cp\u003eFrom practical guides on health and wellness to engaging travel adventures and imaginative children’s stories, this collection also embraces the worlds of technology and business with clarity and depth. Readers can expect a rich variety of voices and topics, all crafted to inform, inspire, and expand horizons.\u003c\/p\u003e","products":[{"product_id":"the-pocket-universal-principles-of-branding-by-mark-kingsley-9780760393826","title":"The Pocket Universal Principles of Branding","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis pocket-size version of \u003cem\u003eUniversal Principles of Branding\u003c\/em\u003e presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eWinner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eRichly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.\u003c\/p\u003e\n\n\u003cp\u003eFeatured principles are as diverse as:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eAuthenticity\u003c\/li\u003e\n    \u003cli\u003eSocial Responsibility\u003c\/li\u003e\n    \u003cli\u003eWorld Building\u003c\/li\u003e\n    \u003cli\u003eGatekeepers\u003c\/li\u003e\n    \u003cli\u003eRituals and routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.\u003c\/p\u003e\n\n\u003cp\u003eThe titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46723861971180,"sku":"9780760393826","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19866443482458.jpg?v=1754696276"},{"product_id":"universal-principles-of-branding-by-mark-kingsley-9780760378205","title":"Universal Principles of Branding","description":"\u003cdiv class=\"book-description\"\u003e\n\u003ci\u003eUniversal Principles of Branding\u003c\/i\u003e presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.  \n\nRichly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.  \n\nFeatured principles are as diverse as:  \n- Authenticity  \n- Social Responsibility  \n- World Building  \n- Gatekeepers  \n- Rituals and Routine  \n\nEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.  \n\nThe titles in the \u003cb\u003eRockport Universal series\u003c\/b\u003e offer comprehensive and authoritative information along with edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone interested in expanding and enriching their design knowledge.\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46724036133100,"sku":"9780760378205","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19710233482458.jpg?v=1754709633"},{"product_id":"the-pocket-universal-principles-of-ux-by-irene-pereyra-9780760388037","title":"The Pocket Universal Principles of UX","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis pocket-size version of \u003cem\u003eUniversal Principles of UX\u003c\/em\u003e features the concepts and guidelines included in the original version in a handy, condensed take-along format. Richly illustrated and easy to navigate, \u003cem\u003eUniversal Principles of UX\u003c\/em\u003e pairs clear explanations of each concept with visual examples of the ideas applied in practice.\u003c\/p\u003e\n\n\u003cp\u003eThe book is organized into six broad categories:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eConsider\u003c\/li\u003e\n  \u003cli\u003eEmpathize\u003c\/li\u003e\n  \u003cli\u003eDefine\u003c\/li\u003e\n  \u003cli\u003eResearch\u003c\/li\u003e\n  \u003cli\u003eDesign\u003c\/li\u003e\n  \u003cli\u003eValidate\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAnd features principles as diverse as:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDesign is not neutral\u003c\/li\u003e\n  \u003cli\u003eMake the choice easy\u003c\/li\u003e\n  \u003cli\u003eSome complexity cannot be reduced\u003c\/li\u003e\n  \u003cli\u003eMap the ecosystem\u003c\/li\u003e\n  \u003cli\u003eSo you think you can scroll\u003c\/li\u003e\n  \u003cli\u003eDon't grade your own homework\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eUser Experience is a field notable for its expansiveness, complexity, and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real-world client projects that will teach you how to think, rather than tell you what to do.\u003c\/p\u003e\n\n\u003cp\u003eEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.\u003c\/p\u003e\n\n\u003cp\u003eThis landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46817133297900,"sku":"9780760388037","price":36.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19808553482458.jpg?v=1757881090"},{"product_id":"universal-principles-of-ux-by-irene-pereyra-9780760378045","title":"Universal Principles of UX","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eRichly illustrated and easy to navigate, \u003ci\u003eUniversal Principles of UX\u003c\/i\u003e pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organised into six broad categories:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eConsider\u003c\/li\u003e\n  \u003cli\u003eEmpathise\u003c\/li\u003e\n  \u003cli\u003eDefine\u003c\/li\u003e\n  \u003cli\u003eResearch\u003c\/li\u003e\n  \u003cli\u003eDesign\u003c\/li\u003e\n  \u003cli\u003eValidate\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAnd, features principles as diverse as:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDesign is not neutral\u003c\/li\u003e\n  \u003cli\u003eMake the choice easy\u003c\/li\u003e\n  \u003cli\u003eSome complexity cannot be reduced\u003c\/li\u003e\n  \u003cli\u003eMap the ecosystem\u003c\/li\u003e\n  \u003cli\u003eSo you think you can scroll\u003c\/li\u003e\n  \u003cli\u003eDon't grade your own homework\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eUser Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real-world client projects that will teach you how to think, rather than tell you what to do.\u003c\/p\u003e\n\n\u003cp\u003eEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, providing elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.\u003c\/p\u003e\n\n\u003cp\u003eThis landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.\u003c\/p\u003e\n\n\u003cp\u003eThe titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone interested in expanding and enriching their design knowledge.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46817190805740,"sku":"9780760378045","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19708633482458.jpg?v=1757885485"},{"product_id":"the-pocket-universal-methods-of-design-revised-and-expanded-by-bruce-hanington-9780760372142","title":"The Pocket Universal Methods of Design, Revised and Expanded","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis handy, portable version of the authoritative \u003ci\u003eUniversal Methods of Design\u003c\/i\u003e provides the same thorough and critical presentation, updated and expanded to include 125 research methods, synthesis\/analysis techniques, and research deliverables for human-centred design. Each method of research is distilled down to its most powerful essence, in a format that will help individual practitioners as well as design teams select and implement the research methods best suited to their design culture within the constraints of their projects.\u003c\/p\u003e\n\n\u003cp\u003eThis valuable guide:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eDismantles the myth that user research methods are complicated, expensive, and time-consuming\u003c\/li\u003e\n    \u003cli\u003eCreates a shared meaning for cross-disciplinary design teams\u003c\/li\u003e\n    \u003cli\u003eIllustrates methods with compelling visualisations and case studies\u003c\/li\u003e\n    \u003cli\u003eCharacterises each method at a glance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith the concise, accessible format of \u003ci\u003eThe Pocket Universal Methods of Design\u003c\/i\u003e, you and your team will be designing in a completely new, more effective way. The titles in Rockport's Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46833710792940,"sku":"9780760372142","price":39.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19649603482458.jpg?v=1758476482"},{"product_id":"the-pocket-universal-principles-of-interior-design-by-chris-grimley-9780760388051","title":"The Pocket Universal Principles of Interior Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eThe Pocket Universal Principles of Interior Design\u003c\/i\u003e is a concise visual presentation of 100 fundamental elements of interior design.\u003c\/p\u003e\n\n\u003cp\u003eMaster the art of interior design through the 100 laws, guidelines, ideas, and general considerations in this comprehensive, cross-disciplinary encyclopaedia. It's the one reference interior designers need - for professionals and nonprofessionals alike.\u003c\/p\u003e\n\n\u003cp\u003eRichly illustrated and easy to navigate, \u003ci\u003eThe Pocket Universal Principles of Interior Design\u003c\/i\u003e pairs clear explanations of each concept with visual examples of the ideas applied in practice. Featured principles are as diverse as:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBiomimicry\u003c\/li\u003e\n  \u003cli\u003eColour Theory\u003c\/li\u003e\n  \u003cli\u003eHealth, Safety, and Welfare\u003c\/li\u003e\n  \u003cli\u003ePattern\u003c\/li\u003e\n  \u003cli\u003eSustainability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principles.\u003c\/p\u003e\n\n\u003cp\u003eThe titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46833711513836,"sku":"9780760388051","price":36.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19808693482458.jpg?v=1758476539"},{"product_id":"universal-principles-of-architecture-by-wai-architecture-think-tank-9780760380611","title":"Universal Principles of Architecture","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eUniversal Principles of Architecture\u003c\/i\u003e illustrates the importance, possibilities, challenges, and roles that architecture plays in shaping the world through 100 concepts.\u003c\/p\u003e\n\n\u003cp\u003eDivided into Archetypes, Methods, Conditions, Relationships, and Imaginaries, each of the five sections in the book introduces 20 principles addressing architecture at different scales and stages of the design process.\u003c\/p\u003e\n\n\u003cp\u003eThrough an inclusive and holistic approach, the book explores \u003cb\u003einitial design ideas\u003c\/b\u003e, \u003cb\u003ecreative design approaches\u003c\/b\u003e, \u003cb\u003ereflections on the effects of the built and destroyed environments\u003c\/b\u003e, and \u003cb\u003earchitectural desires and aspirations\u003c\/b\u003e to transform the world and engage with the cosmos.\u003c\/p\u003e\n\n\u003cp\u003eArchitecture is the converging point where many fields of knowledge, ideas, forms, approaches, methods, sensibilities, and materials meet. The book provides \u003cb\u003ea flexible and dynamic space where the material, conceptual, and social take shape\u003c\/b\u003e.\u003c\/p\u003e\n\n\u003cp\u003eWritten, illustrated, and designed by critically acclaimed architects, educators, and authors Cruz Garcia and Nathalie Frankowski of WAI Architecture Think Tank, \u003ci\u003eUniversal Principles of Architecture\u003c\/i\u003e combines \u003cb\u003eaccessible writing\u003c\/b\u003e with \u003cb\u003eotherworldly images\u003c\/b\u003e similar to those displayed in exhibitions at the Centre Pompidou Metz, Museum of Modern Art New York, Neues Museum Nuremberg, and Museum of Art, Architecture, and Technology Lisbon.\u003c\/p\u003e\n\n\u003cp\u003eIntended as an intergenerational and transdisciplinary reference volume, the book presents \u003cb\u003ean ambitious overview of what architecture has been and can be\u003c\/b\u003e in a world filled with urgent challenges and abundant opportunities for social and ecological responsibility, and design creativity.\u003c\/p\u003e\n\n\u003cp\u003eThe titles in the \u003cb\u003eRockport Universal series\u003c\/b\u003e offer comprehensive and authoritative information, along with edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone interested in expanding and enriching their design knowledge.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46833802510572,"sku":"9780760380611","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/e2a86adfa1ebc5bf54ea26afdb9344d5.jpg?v=1758486880"},{"product_id":"universal-principles-of-color-by-maggie-maggio-9781631599255","title":"Universal Principles of Color","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eA comprehensive, cross-disciplinary overview of color, \u003ci\u003eUniversal Principles of Color\u003c\/i\u003e\u003c\/b\u003e presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice.\u003c\/p\u003e\n\n\u003cp\u003eThe book is \u003cb\u003eorganized alphabetically\u003c\/b\u003e so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry.\u003c\/p\u003e\n\n\u003cp\u003eEach principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.\u003c\/p\u003e\n\n\u003cp\u003eWhether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many \u003cb\u003econcepts and practices brought together\u003c\/b\u003e from a variety of disciplines to \u003cb\u003eincrease appeal\u003c\/b\u003e, \u003cb\u003einfluence perception\u003c\/b\u003e, and \u003cb\u003eenhance usability\u003c\/b\u003e.\u003c\/p\u003e\n\n\u003cp\u003eBy considering these concepts and examples, you can learn to \u003cb\u003emake more informed and ultimately better color decisions\u003c\/b\u003e. This \u003cb\u003elandmark reference\u003c\/b\u003e is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color.\u003c\/p\u003e\n\n\u003cp\u003eThe titles in the \u003cb\u003eRockport Universal series\u003c\/b\u003e offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46833802576108,"sku":"9781631599255","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/25325833482768.jpg?v=1758482780"},{"product_id":"the-pocket-universal-principles-of-color-by-maggie-maggio-9780760393840","title":"The Pocket Universal Principles of Color","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Pocket Universal Principles of Color\u003c\/em\u003e presents 100 core concepts and guidelines that are critical to the successful use of colour in a handy pocket-size version.\u003c\/p\u003e\n\n\u003cp\u003eRichly illustrated and easy to navigate, this comprehensive, cross-disciplinary overview of colour is organised alphabetically, allowing principles to be easily and quickly referenced. The book pairs clear explanations of every topic with visual examples of it applied in theory and in practice. For those interested in addressing a specific colour challenge or application problem, the principles are also indexed by pathways based on nine topics of colour study: light, order, communication, object, mixture, application, observer, composition, and history.\u003c\/p\u003e\n\n\u003cp\u003eExplore a diverse array of colour principles, including:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eAdditive Mixture\u003c\/li\u003e\n    \u003cli\u003eBezold Effects\u003c\/li\u003e\n    \u003cli\u003eHarmony\u003c\/li\u003e\n    \u003cli\u003ePointillism\u003c\/li\u003e\n    \u003cli\u003eNewton's Opticks\u003c\/li\u003e\n    \u003cli\u003eRayleigh Scattering\u003c\/li\u003e\n    \u003cli\u003eTransparency Effect\u003c\/li\u003e\n    \u003cli\u003eWarm and Cool\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEach principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.\u003c\/p\u003e\n\n\u003cp\u003eWhether in a branding campaign or a healthcare facility, a product's packaging, or a software user interface, the colour we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability.\u003c\/p\u003e\n\n\u003cp\u003eBy considering these concepts and examples, you can learn to make more informed and ultimately better colour decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in colour.\u003c\/p\u003e\n\n\u003cp\u003eThe titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47341382271212,"sku":"9780760393840","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19866583482458.jpg?v=1772190658"},{"product_id":"universal-principles-of-storytelling-for-designers-by-lyle-h-sandler-9780760392461","title":"Universal Principles of Storytelling for Designers","description":"Unlock the power of storytelling in design with Universal Principles of Storytelling for Designers. \u003cbr\u003e\u003cbr\u003eThis essential reference offers a comprehensive exploration of storytelling techniques tailored specifically for designers. By integrating classic narrative elements-such as character, conflict, and resolution-into visual work, you can create more engaging and impactful projects.\u003cbr\u003e\u003cbr\u003eIn Universal Principles of Storytelling for Designers, interdisciplinary designer, innovator, and anthropologist Lyle Sandler covers:\u003cbr\u003e\u003cbr\u003eCharacter Development: How to craft relatable and memorable personas in visual narratives.Plot Structure: Techniques for creating compelling arcs and engaging storylines.Emotional Resonance: Leveraging emotions to connect with the audience on a deeper level.Visual Storytelling: Utilizing design elements like color, typography, and composition to convey meaning and enhance the narrative.\u003cbr\u003eThe book is rich with examples from various design disciplines, including graphic design, UX\/UI, and illustration. Sandler's expertise and accessible writing style make complex concepts easy to understand and apply.\u003cbr\u003e\u003cbr\u003eUniversal Principles of Storytelling for Designers is not just another design book; it's a guide to transforming your design work into unforgettable stories. By mastering these storytelling principles, you can create designs that not only look good but also resonate deeply with your audience.\u003cbr\u003e\u003cbr\u003eThe titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47363299639532,"sku":"9780760392461","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19852793482458.jpg?v=1772920178"},{"product_id":"the-pocket-universal-principles-of-design-by-william-lidwell-9781631590405","title":"The Pocket Universal Principles of Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines.\u003c\/p\u003e\n\n\u003cp\u003eNow, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips. 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The addition of 25 chapters brings fresh relevance to the text with new and innovative design methods, such as subtraction and position maps, that have emerged since the first edition.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eUniversal Methods of Design\u003c\/i\u003e distils each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47384195989740,"sku":"9781631597480","price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/25308083482768.jpg?v=1773402096"},{"product_id":"universal-principles-of-interior-design-by-chris-grimley-9780760372128","title":"Universal Principles of Interior Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eUniversal Principles of Interior Design\u003c\/em\u003e presents 100 concepts and guidelines that are critical to a successful visualization and application of interior design. Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of every topic with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed and ultimately better design decisions.\u003c\/p\u003e\n\n\u003cp\u003eThe book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific challenge or application problem, the principles are also indexed by questions commonly confronting designers. Each principle is presented in a two-page format:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThe left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. 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Embark on a bold and thought-provoking journey through architectural theory and practice with this pocket-sized guide to the ideas that define—and disrupt—architecture.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Pocket Universal Principles of Architecture\u003c\/em\u003e distills the vast world of design into 100 foundational and visionary concepts that reveal the power, challenges, and transformative role of architecture. From timeless archetypes to speculative futures, this radical survey explores architecture at every scale and stage of the design process.\u003c\/p\u003e\n\n\u003cp\u003eOrganised into five insightful sections—Archetypes, Methods, Conditions, Relationships, and Imaginaries—each presents 20 dynamic principles that inspire new ways of thinking and building. Discover concepts that span the spectrum of architectural possibility, including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFigurative Archetypes - Timeless forms that shape design.\u003c\/li\u003e\n  \u003cli\u003eParasitic Architecture - Bold structures that adapt and evolve.\u003c\/li\u003e\n  \u003cli\u003eBiomimicry - Designs that draw from nature's genius.\u003c\/li\u003e\n  \u003cli\u003eInclusive Design - Spaces that embrace every body and identity.\u003c\/li\u003e\n  \u003cli\u003eAI Cities - Technology-driven urban futures.\u003c\/li\u003e\n  \u003cli\u003eQueer Cartographies - Mapping diverse, fluid landscapes.\u003c\/li\u003e\n  \u003cli\u003eIntergalactic Architecture - Visionary ideas for cosmic habitats.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThrough a holistic and inclusive lens, the book bridges design thinking, creative methods, social impact, and environmental responsibility. 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