{"title":"Series: Made Simple Series","description":"\u003cp\u003eWelcome to the 'Made Simple Series' collection, your gateway to mastering the complexities of Business and Entrepreneurship with ease. This series is designed to distil intricate concepts into clear, actionable insights, making it perfect for both beginners and experienced professionals looking to enhance their skills.\u003c\/p\u003e\n\n\u003cp\u003eIn the rapidly evolving world of business, clarity and simplicity are crucial, and that's exactly what the 'Made Simple' series offers. Take, for example, \u003cem\u003eNegotiation Made Simple\u003c\/em\u003e, a standout title that breaks down the art of negotiation into easy-to-understand strategies that can be applied in a myriad of situations, from boardroom discussions to daily interactions.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are aiming to polish your negotiation skills, improve decision-making, or understand key entrepreneurial principles, the 'Made Simple Series' is here to guide you through every step with straightforward language and practical advice. Dive into this collection to unravel the complexities of business and emerge a more confident, knowledgeable entrepreneur.\u003c\/p\u003e","products":[{"product_id":"business-made-simple","title":"Business Made Simple","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eBusiness Made Simple\u003c\/em\u003e by Donald Miller is an essential guide for anyone looking to elevate their career and create a profitable business. This practical book offers sixty daily readings, each accompanied by insightful videos, designed to help professionals and business owners gain a clear understanding of how successful businesses operate. Rather than relying on theoretical knowledge, Miller shares actionable strategies and principles that have helped him and many others thrive in the business world.\u003c\/p\u003e\n\n\u003cp\u003eMost individuals enter their careers without a comprehensive understanding of business growth, often feeling lost or like an impostor trying to navigate their path. With \u003cem\u003eBusiness Made Simple\u003c\/em\u003e, Miller addresses these gaps in knowledge, providing readers with the tools they need to succeed. The book condenses elite business concepts into a digestible format, perfect for daily learning and application.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNew York Times\u003c\/em\u003e and \u003cem\u003eWall Street Journal\u003c\/em\u003e bestselling author Donald Miller believes that business success stems from mastering a system of unspoken rules, which are seldom taught in traditional MBA programs. In this book, he reveals these critical insights, allowing readers to gain practical knowledge that creates tangible value for their careers and businesses.\u003c\/p\u003e\n\n\u003cp\u003eEven for those who have attended top business schools, there's often a lack of real-world, practical wisdom that catapults the best and brightest to new heights. \u003cem\u003eBusiness Made Simple\u003c\/em\u003e fills this void, offering an alternative route to achieving expert skill development. By following the principles laid out in this book, readers can significantly enhance their career prospects and the satisfaction that comes from reaching their professional goals.\u003c\/p\u003e\n\n\u003cp\u003eDonald Miller's own rise to success was guided by the principles he now shares in this book. He aims to teach readers not just how to grow their careers, but how to build a healthy, profitable company. Each short, daily entry delves into one of the nine critical areas where successful leaders and their businesses excel:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCharacter: What kind of person succeeds in business\u003c\/li\u003e\n  \u003cli\u003eLeadership: How to unite a team around a mission\u003c\/li\u003e\n  \u003cli\u003ePersonal Productivity: How to get more done in less time\u003c\/li\u003e\n  \u003cli\u003eMessaging: Why customers aren't paying more attention\u003c\/li\u003e\n  \u003cli\u003eMarketing: How to build a sales funnel\u003c\/li\u003e\n  \u003cli\u003eBusiness Strategy: How a business really works\u003c\/li\u003e\n  \u003cli\u003eExecution: How to get things done efficiently\u003c\/li\u003e\n  \u003cli\u003eSales: How to close more sales\u003c\/li\u003e\n  \u003cli\u003eManagement: What makes a good manager\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eBusiness Made Simple\u003c\/em\u003e is a must-have guide for anyone who feels overwhelmed by the complexities of the modern business climate, regardless of their educational background. Miller's straightforward yet profound secrets offer readers a pathway to becoming among the most successful business leaders.\u003c\/p\u003e\n\n\u003cp\u003eFor those looking to maximise their potential as business professionals, \u003cem\u003eBusiness Made Simple\u003c\/em\u003e provides a step-by-step approach to mastering business essentials. Take things further by reading each daily entry and following along with the free videos provided upon purchasing the book. This combination of reading and visual learning will help you internalise and implement the knowledge you gain, driving both your career and your business towards greater success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45685821505772,"sku":"9781400203819","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781400203819_4487fe63-9375-4860-bb18-ec8d85f62070.jpg?v=1731982851"},{"product_id":"marketing-made-simple","title":"Marketing Made Simple","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMarketing Made Simple\u003c\/em\u003e by Donald Miller and J.J. Peterson is a definitive guide tailored for marketing professionals and small business owners eager to accelerate their business growth. This invaluable resource provides you with a structured approach to crafting and executing a compelling sales funnel designed to increase traffic and drive sales.\u003c\/p\u003e\n\n\u003cp\u003eThis insightful book recognises that many businesses are losing potential sales simply because they lack a clear strategy to attract and retain customers. You are certainly not alone in facing this challenge. Drawing from the tried-and-tested principles of \u003cem\u003eBuilding a StoryBrand\u003c\/em\u003e, this guide offers a comprehensive 5-part checklist that will revolutionise the way you approach your marketing efforts.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat You Will Learn:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cem\u003eThe Three Stages of Customer Relationships:\u003c\/em\u003e Discover how to effectively nurture relationships with your customers, guiding them from initial contact to long-term loyalty.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cem\u003eThe One Marketing Plan You Will Never Regret:\u003c\/em\u003e Develop and implement a marketing plan that's foolproof, ensuring you focus on the strategies that yield the highest return on investment.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cem\u003eCreating a Successful Sales Funnel:\u003c\/em\u003e Learn how to design a sales funnel that attracts your ideal customers, ensuring a steady flow of potential leads.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cem\u003eThe Power of Email Campaigns:\u003c\/em\u003e Master the art of crafting email campaigns that not only result in increased customer traffic but also elevate brand awareness and engagement.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cem\u003eWebsite Wireframing for Conversions:\u003c\/em\u003e Understand the keys to designing a website that commands attention, retains visitors, and converts leads into paying customers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe inability to effectively attract and convert new customers is a significant hurdle for businesses, limiting their potential for growth. This not only affects small businesses but also larger corporations looking to sustain their market presence. \u003cem\u003eMarketing Made Simple\u003c\/em\u003e breaks down the complexities of marketing, providing you with actionable steps to implement immediately, ensuring your business thrives and reaches new heights.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are looking to fine-tune your current marketing strategy or starting from scratch, this book equips you with the knowledge and tools necessary to compete in today's marketplace. Elevate your marketing efforts, foster stronger customer relationships, and witness tangible improvements in your sales and brand growth with \u003cem\u003eMarketing Made Simple\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45694524621036,"sku":"9781400217649","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/497c9ecde999632b7bc2bbe7970774e7.jpg?v=1794522046"},{"product_id":"negotiation-made-simple-by-john-lowry-9781400233878","title":"Negotiation Made Simple","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eNegotiators might be born, but great negotiators are made.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThis book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBusiness and organisational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate on the job through a long process of trial and error. In today’s competitive marketplace, there is no time for experimentation, nor room to make mistakes.\u003c\/p\u003e\n\n\u003cp\u003eThe good news is by mastering negotiation, the next level of success is actually closer than it appears. The actionable advice and practical guidance offered in \u003cem\u003eNegotiation Made Simple\u003c\/em\u003e give a roadmap for every type of negotiation. Through case studies, illustrations, exercises, and personal stories, Lowry shows how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMake strategic decisions\u003c\/strong\u003e – move from doing what is comfortable to doing what is most strategic.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eManage the process\u003c\/strong\u003e – carefully balance the urge to compete with the need to collaborate.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDeliver the deal\u003c\/strong\u003e – fine-tune the negotiation process to achieve the desired outcome.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis book makes it easy to join the ranks of leaders who have experienced unprecedented success by making negotiation simple.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46650985840876,"sku":"9781400233878","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14706843482686.jpg?v=1752329076"}],"url":"https:\/\/bookhero.live\/collections\/series-made-simple-series.oembed","provider":"Book Hero","version":"1.0","type":"link"}