{"title":"Series: Economist Edge","description":"\u003cp\u003eThe \u003cstrong\u003eEconomist Edge\u003c\/strong\u003e series offers a distinctive blend of insightful perspectives across a wide range of subjects, from finance and business to philosophy and psychology. Readers can explore sharp analyses on investment strategies, entrepreneurship, and the complexities of global markets, alongside thoughtful reflections on human behaviour and strategic thinking.\u003c\/p\u003e\n\n\u003cp\u003eBeyond economics and finance, this collection embraces diverse topics including history, technology, health, and even children’s literature, creating a rich tapestry that appeals to curious minds seeking both practical knowledge and intellectual enrichment. Each title invites readers to engage with ideas that challenge and expand their understanding of the world.\u003c\/p\u003e","products":[{"product_id":"best-story-wins-by-mark-edwards-9781800815773","title":"Best Story Wins","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90-second Superbowl TV spots, it works in 10-second social media formats, and it works in that email you have to fire off in 5 seconds flat.\u003c\/p\u003e\n\n\u003cp\u003eWhy? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection. 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And that means understanding not just the dynamics of our markets, but also the fundamentals of human nature and behaviour.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBranding that Means Business\u003c\/i\u003e offers a new approach that will show you how to build a meaningful brand.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46719134662892,"sku":"9781788168663","price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18215673482824.jpg?v=1754543939"},{"product_id":"choose-trust-by-stuart-maister-9781800818767","title":"Choose Trust","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eTrust is the basis of all relationships - at work and beyond. We naturally want to bond with others with whom we can relate and on whom we can rely - and vice versa. 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The rules people rarely talk about, but that frequently have an outsized impact on who and what gets listened to and done, and who and what gets ignored.\u003c\/p\u003e\n\n\u003cp\u003eRecognising and navigating these rules of influence is crucial to your persuasive success. \u003cem\u003eInfluence at Work\u003c\/em\u003e shows you what these rules are and how to effectively deploy them to command attention; connect with others; win over the sceptics; sway the undecided, and motivate people to act.\u003c\/p\u003e\n\n\u003cp\u003eThe result is a new guide to an age-old subject: what influence is, why it matters, and how to use it wisely and ethically.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46721739194604,"sku":"9781800817487","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/0129949863b77938c9b50bdb09c24bb0.jpg?v=1754914644"},{"product_id":"innovating-with-impact-by-alessandro-lanteri-9781800810174","title":"Innovating with Impact","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\"In an era where innovation is like oxygen, this is a riveting read\" — Gopi Kallayil, Google\u003c\/p\u003e\n\n\u003cp\u003eIt is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods has the potential to innovate with impact, generating profits and even changing the world.\u003c\/p\u003e\n\n\u003cp\u003eIn this engaging guide, top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid describes a strategic process that is rooted in the right cultures and mindsets, leveraging a range of methods, techniques and themes to reach the pinnacle of maximum impact.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eInnovating with Impact\u003c\/em\u003e is essential reading for anyone who wants to create, innovate, improve performance, and ultimately, make a difference.\u003c\/p\u003e\n\n\u003cp\u003eThe Economist Edge series: books that give you the edge, also available, \u003cem\u003eBranding That Means Business\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46721763868908,"sku":"9781800810174","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4201833482829.jpg?v=1754620874"},{"product_id":"the-power-of-culture-by-laura-hamill-9781800817463","title":"The Power of Culture","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAll organisations have a culture, whether they acknowledge it or not, and whether it's helping or hindering them. 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