{"title":"Series: Cashvertising Series","description":"\u003cp\u003eDelve into the dynamic world of advertising with the 'Cashvertising Series'—an empowering collection specifically tailored for those seeking to master the art of persuasion in business. Perfect for entrepreneurs and marketers alike, these books illuminate the principles needed to captivate audiences and drive sales in today's competitive marketplace.\u003c\/p\u003e\n\n\u003cp\u003eWith notable titles such as \u003cem\u003eCashvertising Online\u003c\/em\u003e, this series arms you with cutting-edge strategies for digital platforms, transforming traditional advertising wisdom into actionable, results-driven tactics. Whether you're a seasoned professional or a budding entrepreneur, the insights provided will enhance your ability to craft compelling messages that resonate deeply with your target audience.\u003c\/p\u003e\n\n\u003cp\u003eEmbark on a journey through the essentials of business and entrepreneurship, sharpen your advertising techniques, and watch your ventures thrive as you apply the proven methods featured in this essential collection.\u003c\/p\u003e","products":[{"product_id":"cashvertising-by-drew-eric-whitman-9781601630322","title":"Cashvertising","description":null,"brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46719185158380,"sku":"9781601630322","price":51.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6494403482758.jpg?v=1754548169"},{"product_id":"cashvertising-online-by-drew-eric-whitman-9781632652058","title":"Cashvertising Online","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author's bestselling book \u003ci\u003eCashvertising\u003c\/i\u003e.\u003c\/p\u003e\n\n\u003cp\u003eAre you frustrated by lousy response to your online ads and posts? Are people not reading, clicking, or buying? Stop the guesswork! Millions of pounds have already been invested in extensive advertising research uncovering what works, what doesn't, and the most effective strategies for skyrocketing your response rate, sales, and reports. Why reinvent the wheel?\u003c\/p\u003e\n\n\u003cp\u003eBy analysing studies conducted on thousands of ads, millions of emails, and billions of clicks, the renowned author of the bestselling \u003ci\u003eCashvertising\u003c\/i\u003e - Drew Eric Whitman - distills years of experience and exhaustive testing into actionable techniques ready for you to inject new life into your ads, emails, web pages, and posts for profit-boosting results. To create successful Facebook, Instagram, and X (formerly Twitter) ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal 'you and me' approach and learn how to sell without expressing the typical appearance of salesmanship.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to refine your existing campaigns or venture into the world of online advertising for the first time, \u003ci\u003eCashvertising Online\u003c\/i\u003e provides the tools and expertise you need to base your ads on science instead of guesswork, examining the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive. You'll craft compelling campaigns and generate remarkable results... all based on exhaustive studies and real-world testing. No fluff or filler, it's fast reading, fun, and 100 percent practical.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46719188435180,"sku":"9781632652058","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7768073482769.jpg?v=1754548266"}],"url":"https:\/\/bookhero.live\/collections\/series-cashvertising-series.oembed","provider":"Book Hero","version":"1.0","type":"link"}