{"title":"Savio Chan","description":"\u003cp\u003eWelcome to our dedicated collection for Savio Chan, a prominent author renowned for his expertise in dissecting the intricate world of business and entrepreneurship. If you're keen on understanding the dynamics of global markets, particularly the burgeoning Chinese economy, Savio Chan's work is indispensable. His insights provide a gateway to mastering the art of engaging with one of the most powerful consumer bases in the world.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout works in this collection is \u003cem\u003eChina's Super Consumers\u003c\/em\u003e. This book is a vital resource for anyone looking to delve into the rapidly evolving Chinese marketplace. Co-authored with Michael Zakkour, it delves into the purchasing power of Chinese consumers and offers valuable strategies on how to effectively engage with this influential group. By exploring this book, you'll gain a comprehensive understanding of consumer behaviour, market entry strategies, and the nuances of brand development within China.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a seasoned entrepreneur or a curious novice, Savio Chan's writings equip you with the knowledge needed to navigate and succeed in today's interconnected business landscape. Dive into these illuminating works and unlock the secrets to thriving in the world's fastest-growing consumer economy.\u003c\/p\u003e","products":[{"product_id":"chinas-super-consumers-by-savio-chan-9781118834749","title":"China's Super Consumers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eChinese Consumers are Changing The World – Understand Them and Sell To Them\u003c\/b\u003e\n\n\u003cp\u003eChina has transformed itself from a feudal economy in the 19\u003csup\u003eth\u003c\/sup\u003e century, to Mao and Communism in the 20\u003csup\u003eth\u003c\/sup\u003e century, to the largest consumer market in the world by the early 21\u003csup\u003est\u003c\/sup\u003e century. \u003ci\u003eChina's Super Consumers\u003c\/i\u003e explores the extraordinary birth of consumerism in China and explains who these super consumers are. \u003ci\u003eChina's Super Consumers\u003c\/i\u003e offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly \u003ci\u003ewhy\u003c\/i\u003e they buy.\u003c\/p\u003e\n\n\u003cp\u003eThe book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA hands-on resource for succeeding in the Chinese marketplace\u003c\/li\u003e\n  \u003cli\u003eFilled with real-world stories of companies who have made an impact in China\u003c\/li\u003e\n  \u003cli\u003eDiscover what the Chinese consumer wants and how to deliver the goods\u003c\/li\u003e\n  \u003cli\u003eWritten by Savio Chan and Michael Zakkour, two leading experts on the Chinese market\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854224871660,"sku":"9781118834749","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9294553482586.jpg?v=1759238216"}],"url":"https:\/\/bookhero.live\/collections\/savio-chan.oembed","provider":"Book Hero","version":"1.0","type":"link"}