{"title":"Robin Landa","description":"\u003cp\u003eRobin Landa’s writings explore the dynamic intersection of creativity and strategy within the worlds of advertising, branding, and design. Her work offers insightful perspectives on how visual communication shapes cultural narratives and drives business success.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful analysis and practical guidance on how to craft compelling messages and build brands that resonate. Her books are essential for those interested in the creative processes behind effective marketing and cultural influence.\u003c\/p\u003e","products":[{"product_id":"shareworthy-by-robin-landa-9780231208260","title":"Shareworthy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. We want to align ourselves with brands that are ethical and purpose-driven, and that take responsibility for their actions and messaging.\u003c\/p\u003e\n\n\u003cp\u003eThis indispensable book reveals what makes brand stories \u003cem\u003eshareworthy\u003c\/em\u003e and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share.\u003c\/p\u003e\n\n\u003cp\u003eThey demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism, and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove.\u003c\/p\u003e\n\n\u003cp\u003eTimely and actionable, \u003cem\u003eShareworthy\u003c\/em\u003e shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854828490988,"sku":"9780231208260","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2dc92c0ff9e93456a4d3d9261e90d69b.jpg?v=1759264279"},{"product_id":"branding-as-a-cultural-force-by-robin-landa-9780231217057","title":"Branding as a Cultural Force","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe most powerful brands don’t just capture attention—they ignite change. \u003ci\u003eBranding as a Cultural Force\u003c\/i\u003e invites readers to reimagine branding as a force for good, one that shapes culture, sparks movements, and drives meaningful social impact.\u003c\/p\u003e\n\n\u003cp\u003eGoing beyond traditional branding, Robin Landa explores how companies play pivotal roles in shaping culture, advancing causes, and forging emotional connections with their audiences. While most branding guides focus on commercial success, this book emphasises how brands can align with their audiences' values to drive social transformation. Through real-world case studies and practical strategies, it reframes branding as a tool for influence, advocacy, and activism.\u003c\/p\u003e\n\n\u003cp\u003eA standout feature of this book is a series of exclusive interviews with leading voices in branding, design, and advertising. These creative professionals share how they craft resonant campaigns, establish cultural legacies, and stay grounded in core values, offering insights for building brands that stand for more than just profit.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBranding as a Cultural Force\u003c\/i\u003e provides actionable guidance on telling authentic brand stories, aligning with consumer values, and creating shareworthy campaigns. With a distinctive focus on the intersection of brand purpose and cultural impact, this book challenges readers to rethink branding as a vehicle for systemic change.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46871358734572,"sku":"9780231217057","price":72.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/8227273482270.jpg?v=1759875513"},{"product_id":"advertising-by-design-by-robin-landa-9781119691495","title":"Advertising by Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA real-world introduction to advertising design and art direction, updated and revised for today's industry.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe newly revised Fourth Edition of \u003cem\u003eAdvertising by Design: Generating and Designing Creative Ideas Across Media\u003c\/em\u003e delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process.\u003c\/p\u003e\n\n\u003cp\u003eWith a fresh focus on building a coherent brand campaign through storytelling across all media channels, \u003cem\u003eAdvertising by Design\u003c\/em\u003e shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry.\u003c\/p\u003e\n\n\u003cp\u003eThe book is filled with practical case studies that show real-world applications. 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