{"title":"Robert B. Cialdini","description":"\u003cp\u003eRobert B. Cialdini’s works delve into the subtle art and science of influence, exploring how persuasion shapes decisions in both personal and professional life. His books blend psychological insight with practical strategies, ideal for readers interested in enhancing communication skills, leadership, and interpersonal effectiveness.\u003c\/p\u003e\n\n\u003cp\u003eFrom foundational principles of influence to expanded explorations of persuasion’s power, Cialdini’s writings offer a thoughtful approach to understanding human behaviour. Perfect for those drawn to \u003cem\u003eSelf-Help \u0026amp; Personal Development\u003c\/em\u003e and \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e, his books illuminate the mechanisms behind persuasion with clarity and authority.\u003c\/p\u003e","products":[{"product_id":"influence-new-and-expanded","title":"Influence, New and Expanded","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eInfluence, New and Expanded\u003c\/em\u003e by Robert B. Cialdini delves deep into the intriguing world of human psychology, systematically unravelling the reasons why people say \"yes\" and offering practical applications that can transform your ability to persuade others. This updated edition builds upon the foundational premises of its predecessors by incorporating the latest research, fresh insights, and new examples meticulously curated to enhance your understanding and implementation of influential principles.\u003c\/p\u003e\n\n\u003cp\u003eIn this enhanced edition, Cialdini, the \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003ePre-Suasion\u003c\/em\u003e and a seminal expert in influence and persuasion, blends storytelling with scientific principles to provide a robust, engaging, and highly readable guide. Whether you're in business, marketing, education, or simply looking to improve your personal interactions, Cialdini's work is invaluable. His teachings make it possible for anyone, regardless of their scientific background, to grasp and utilise these pivotal concepts.\u003c\/p\u003e\n\n\u003cp\u003eOne of the book's key strengths lies in its detailed exploration of Cialdini's Universal Principles of Influence. The book explains how these principles can be ethically applied in various situations, from negotiating business deals to everyday social interactions. \u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eInfluence, New and Expanded\u003c\/em\u003e covers each principle in depth, offering both new insights and practical tips:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eReciprocation:\u003c\/strong\u003e The age-old principle of give and take, and how a simple act of giving can create a powerful obligation to return the favour.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCommitment and Consistency:\u003c\/strong\u003e How the need for personal alignment and stability drives people to remain consistent with their commitments.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSocial Proof:\u003c\/strong\u003e Understanding how the behaviour of others can significantly influence our own actions and decisions.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLiking:\u003c\/strong\u003e The powerful impact of human affection and how being liked can dramatically sway people's choices.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAuthority:\u003c\/strong\u003e The degree to which figures of authority or expertise can command obedience and trust.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eScarcity:\u003c\/strong\u003e The compelling force of limited availability and how it heightens demand and desire.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUnity:\u003c\/strong\u003e The newest principle in this edition, explaining how shared identities and belonging to a group can drive influence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eCialdini brings these principles to life with relatable anecdotes, memorable stories, and practical examples, making complex psychological concepts accessible and actionable. The book is backed by Dr. Cialdini’s extensive 35-year research career, including a three-year field study on what motivates people to change. This real-world evidence forms the backbone of the book and lends a high degree of credibility and applicability to his findings.\u003c\/p\u003e\n\n\u003cp\u003eBy understanding and applying these principles ethically, you can increase your capacity to influence others and protect yourself against potential manipulation. \u003cem\u003eInfluence, New and Expanded\u003c\/em\u003e is an essential guide for anyone looking to navigate the intricate world of influence with integrity and effectiveness.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45686074769644,"sku":"9780063138810","price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780063138810.jpg?v=1725461199"},{"product_id":"hbrs-10-must-reads-on-communication-with-featured-article-the-necessary-art-of-persuasion-by-jay-a-conger-by-nick-morgan-9781422189863","title":"HBR's 10 Must Reads on Communication (with featured article \"The Necessary Art of Persuasion,\" by Jay A. 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We've combed through hundreds of articles in the \u003ci\u003eHarvard Business Review\u003c\/i\u003e archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation.\u003c\/p\u003e\n\n\u003cp\u003eLeading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003ePitch your brilliant idea successfully\u003c\/li\u003e\n    \u003cli\u003eConnect with your audience\u003c\/li\u003e\n    \u003cli\u003eEstablish credibility\u003c\/li\u003e\n    \u003cli\u003eInspire others to carry out your vision\u003c\/li\u003e\n    \u003cli\u003eAdapt to stakeholders' decision-making style\u003c\/li\u003e\n    \u003cli\u003eFrame goals around common interests\u003c\/li\u003e\n    \u003cli\u003eBuild consensus and win support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46720690651372,"sku":"9781422189863","price":62.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9580373482694.jpg?v=1754594473"},{"product_id":"influence-and-persuasion-hbr-emotional-intelligence-series-by-nancy-duarte-9781633693937","title":"Influence and Persuasion (HBR Emotional Intelligence Series)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eChanging hearts is an important part of changing minds. 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Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46721646592236,"sku":"9781633693937","price":54.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18186863482769.jpg?v=1754620137"},{"product_id":"hbrs-10-must-reads-for-new-managers-with-bonus-article-how-managers-become-leaders-by-michael-d-watkins-hbrs-10-must-reads-by-linda-a-hill-9781633693029","title":"HBR's 10 Must Reads for New Managers (with bonus article \"How Managers Become Leaders\" by Michael D. 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We've combed through hundreds of \u003cb\u003e\u003ci\u003eHarvard Business Review\u003c\/i\u003e\u003c\/b\u003e articles and selected the most important ones to help you transition from being an outstanding individual contributor to a great manager of others.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eThis book will inspire you to:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eDevelop your emotional intelligence\u003c\/li\u003e\n    \u003cli\u003eInfluence your colleagues with the science of persuasion\u003c\/li\u003e\n    \u003cli\u003eAssess your team and enhance its performance\u003c\/li\u003e\n    \u003cli\u003eNetwork effectively to achieve business goals and for personal advancement\u003c\/li\u003e\n    \u003cli\u003eNavigate relationships with employees, bosses, and peers\u003c\/li\u003e\n    \u003cli\u003eGet support from above\u003c\/li\u003e\n    \u003cli\u003eView the big picture in your decision-making\u003c\/li\u003e\n    \u003cli\u003eBalance your team's work and personal life in a high-intensity workplace\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46868662583532,"sku":"9781633693029","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18177783482769.jpg?v=1759764607"},{"product_id":"influencia-influence-the-psychology-of-persuasion-by-robert-cialdini-9788491396901","title":"Influencia (Influence, the Psychology of Persuasion)","description":"Tienes en tus manos la obra maestra de la persuasión. 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Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYou’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCialdini’s Principles of Persuasion:\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReciprocation\u003c\/li\u003e\n\u003cli\u003eCommitment and Consistency\u003c\/li\u003e\n\u003cli\u003eSocial Proof \u003c\/li\u003e\n\u003cli\u003eLiking \u003c\/li\u003e\n\u003cli\u003eAuthority\u003c\/li\u003e\n\u003cli\u003eScarcity\u003c\/li\u003e\n\u003cli\u003eUnity, the newest principle for this edition\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUnderstanding and applying the principles ethically is cost-free and deceptively easy. 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