{"title":"Richard Schmalensee","description":"\u003cp\u003eWelcome to our collection of works by Richard Schmalensee, a distinguished name in the realms of business and entrepreneurship. Schmalensee is renowned for his incisive analyses and insightful perspectives on economic dynamics, especially within the digital marketplace.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works, \u003cem\u003eMatchmakers\u003c\/em\u003e stands out as a seminal piece that delves into the intricate world of platform businesses. This book examines the pivotal role of matchmakers - entities that connect different groups, such as buyers and sellers or users and developers - in shaping our digital economy.\u003c\/p\u003e\n\n\u003cp\u003eSchmalensee's expertise shines through his ability to break down complex economic models into understandable concepts, making his work perfect for both business professionals and enthusiasts alike. His writings are not only educational but also provide valuable frameworks for understanding the transformative impact of digital platforms in today's business landscape.\u003c\/p\u003e\n\n\u003cp\u003eExplore our collection of Richard Schmalensee's books to gain a deeper understanding of the forces that drive modern economies. Whether you're a budding entrepreneur or a seasoned business strategist, his works are sure to enrich your knowledge and perspective.\u003c\/p\u003e","products":[{"product_id":"matchmakers-by-david-s-evans-9781633691728","title":"Matchmakers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAmazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever.\u003c\/p\u003e\n\n\u003cp\u003eIn an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eMatchmakers\u003c\/em\u003e, David Evans and Richard Schmalensee, two economists who were among the first to analyse platform businesses and discover their principles, explain the logic of platforms and how to analyse your own opportunities.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46722205548780,"sku":"9781633691728","price":84.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18164773482769.jpg?v=1754633592"}],"url":"https:\/\/bookhero.live\/collections\/richard-schmalensee.oembed","provider":"Book Hero","version":"1.0","type":"link"}