{"title":"Richard Pettinger","description":"\u003cp\u003eDiscover the insightful works of Richard Pettinger, a distinguished author specialising in business and educational literature. With a knack for breaking down complex concepts into understandable, practical guides, Pettinger's books are an essential resource for anyone looking to delve into the world of business and entrepreneurship.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eBusiness Studies For Dummies\u003c\/em\u003e, Pettinger provides a comprehensive overview of business principles, catering to students and professionals alike. His engaging style and clear explanations make it an invaluable companion for those seeking to enhance their understanding of business fundamentals.\u003c\/p\u003e\n\n\u003cp\u003eFor those interested in mastering the art of strategic thinking, \u003cem\u003eCompetitive Strategy For Dummies\u003c\/em\u003e is the perfect guide. Pettinger provides readers with essential tools and techniques to analyse and develop successful strategies, whether in the corporate world or entrepreneurial ventures.\u003c\/p\u003e\n\n\u003cp\u003eExplore the educational and inspiring journey into business with Richard Pettinger’s collection, ideal for students, educators, and entrepreneurs eager to expand their knowledge and skills.\u003c\/p\u003e","products":[{"product_id":"business-studies-for-dummies-by-richard-pettinger-9781118348116","title":"Business Studies For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eYour hands-on introduction to modern business and business education\u003c\/b\u003e  \n\n\u003cp\u003eWhether you're deciding on a course of study, headed to university, or settling down to your first year, \u003ci\u003eBusiness Studies For Dummies\u003c\/i\u003e provides you with a thorough overview of the subjects that form the foundation of a business studies degree.\u003c\/p\u003e\n\n\u003cp\u003eYou'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics.\u003c\/p\u003e\n\n\u003cp\u003eIncludes a clear, engaging, and concise overview of the key topics you'll encounter in your studies. The perfect study companion for students.\u003c\/p\u003e\n\n\u003cp\u003eWith \u003ci\u003eBusiness Studies For Dummies\u003c\/i\u003e, you'll be one step ahead of the competition—at university and on the job.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867369459948,"sku":"9781118348116","price":44.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4428223482586.jpg?v=1759701886"},{"product_id":"competitive-strategy-for-dummies-by-richard-pettinger-9780470779309","title":"Competitive Strategy For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFundamental to management thinking and economic theory, \u003cem\u003eCompetitive Strategy for Dummies\u003c\/em\u003e offers a framework for understanding the underlying forces of competition in industry and business.\u003c\/p\u003e\n\n\u003cp\u003eThis book explains the ideas, theories, and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business, and apply them to assess industries, understand competitors, choose competitive positions, and gain— and maintain—competitive advantage.\u003c\/p\u003e\n\n\u003cp\u003eChapters include:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eWhat Competitive Strategy actually is\u003c\/li\u003e\n    \u003cli\u003eThe foundations of strategy and the five forces of competition\u003c\/li\u003e\n    \u003cli\u003eAssessing the competition and strategic management in action\u003c\/li\u003e\n    \u003cli\u003eDeveloping a competitive strategy\u003c\/li\u003e\n    \u003cli\u003eLooking to the future and mergers and acquisitions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867396296940,"sku":"9780470779309","price":71.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/16557643482355.jpg?v=1759703459"}],"url":"https:\/\/bookhero.live\/collections\/richard-pettinger.oembed","provider":"Book Hero","version":"1.0","type":"link"}