{"title":"Reeves Wiedeman","description":"\u003cp\u003eReeves Wiedeman is an acclaimed journalist and author known for his in-depth exploration of contemporary business and culture. His work is characterised by meticulous research and compelling storytelling, offering readers a deep dive into the successes and failures of modern enterprises.\u003c\/p\u003e\n\n\u003cp\u003eWiedeman's most notable book, \u003cem\u003eBillion Dollar Loser: The Epic Rise and Fall of WeWork\u003c\/em\u003e, is a gripping biography and memoir that chronicles the astonishing story of the co-working space startup, WeWork. It delves into the company's rapid ascent to a multi-billion dollar valuation and its subsequent dramatic collapse, providing an eye-opening case study on the volatile world of startups.\u003c\/p\u003e\n\n\u003cp\u003eAs part of our Biography \u0026amp; Memoir collection, Reeves Wiedeman's books are essential reads for anyone interested in the intricate dynamics of business, entrepreneurship, and the fascinating stories behind some of the world's most talked-about companies.\u003c\/p\u003e","products":[{"product_id":"billion-dollar-loser-the-epic-rise-and-fall-of-wework","title":"Billion Dollar Loser: The Epic Rise and Fall of WeWork","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ci\u003eThe Sunday Times\u003c\/i\u003e Best Business Book of the Year 2020\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eA riveting narrative of ambition, hubris, and excess, \u003ci\u003eBillion Dollar Loser: The Epic Rise and Fall of WeWork\u003c\/i\u003e by Reeves Wiedeman takes readers on a fascinating journey through the meteoric ascent and calamitous descent of one of the most talked-about startups of the decade. Adam Neumann, a relentless and charismatic entrepreneur, dreamt of revolutionising the workspace and rapidly transformed WeWork from a single space into a global empire—all while promising to remake the workplace into something sleek and exhilarating.\u003c\/p\u003e\n\n\u003cp\u003eNeumann, an Israeli immigrant, saw a vast and untapped market in repurposing New York's surplus office spaces for freelancers and small businesses. Through sheer charm and audacious vision, he attracted billions of dollars from top-tier investors and expanded WeWork’s footprint across the globe. However, as the company grew, so did Neumann’s appetite for power and glory. His relentless pursuit of growth led WeWork to spend exorbitantly, often on extravagant and seemingly nonsensical projects, culminating in a reckless attempt to take the company public in 2019. The resulting fallout—marked by a terminated IPO and Neumann’s dramatic ouster—stands as one of the most spectacular collapses in modern business history.\u003c\/p\u003e\n\n\u003cp\u003eBased on extensive research and over two hundred interviews, \u003ci\u003eBillion Dollar Loser\u003c\/i\u003e provides an unparalleled insider view into the culture of excess that defined WeWork. Wiedeman takes readers inside the tumultuous weeks leading to the company’s failed IPO, detailing the frantic behind-the-scenes manoeuvres and desperate attempts to secure last-minute funding. The narrative not only chronicles the company’s rise but also exposes the pitfalls of unchecked ambition and the dangers of buying into charismatic leadership without scrutiny.\u003c\/p\u003e\n\n\u003cp\u003e__________\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e'A satisfying ticktock of the company's rapid rise and crash, culminating in its disastrous IPO in 2019 and Neumann's ouster.' \u003c\/strong\u003e\u003ci\u003eNew York Times\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e'This absorbing book exposes the sheer madness of WeWork: not just its founder Adam Neumann's extreme hubris, but why so many wiser minds bought into the fairy-tale.' \u003c\/strong\u003e\u003ci\u003eSunday Times\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBillion Dollar Loser\u003c\/i\u003e is a comprehensive exposé of a startup saga that reflects both the best and worst of Silicon Valley—where high hopes and higher risks lead to sky-high valuations and devastating downturns. Wiedeman’s incisive reporting captures not only the story of a real estate company masquerading as a tech giant but also the broader economic and cultural forces at play.\u003c\/p\u003e\n\n\u003cp\u003e__________\u003c\/p\u003e\n\n\u003cp\u003eA \u003ci\u003eSunday Times\u003c\/i\u003e Best Business Book of the Year\u003c\/p\u003e\n\n\u003cp\u003eFortune Best Book of the Year\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eNew York Times\u003c\/i\u003e' Books to Watch for in October\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eWIRED\u003c\/i\u003e Books to Read This Autumn\u003c\/p\u003e\n\n\u003cp\u003eBloomberg's Nonfiction Title to Know this Autumn\u003c\/p\u003e\n\n\u003cp\u003eNewsweek's Must-Read Autumn Nonfiction\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e Top Ten for Business \u0026amp; Economics\u003c\/p\u003e\n\n\u003cp\u003eInsideHook's Best Books for October\u003c\/p\u003e\n\n\u003cp\u003e__________\u003c\/p\u003e\n\n\u003cp\u003eLike John Carreyrou's \u003ci\u003eBad Blood\u003c\/i\u003e and Mike Isaac's \u003ci\u003eSuper Pumped\u003c\/i\u003e before it, \u003ci\u003eBillion Dollar Loser\u003c\/i\u003e traces the turmoil at a startup driven by a charismatic, self-assured founder. Wiedeman's compelling narrative style and keen insights make this a must-read for anyone interested in understanding the extremities of startup culture and the real-life consequences of unchecked entrepreneurial ambition.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e'A frisky dissection of how a rickety real-estate leasing company tricked the world into seeing it as an immensely valuable, society-shifting tech unicorn.' \u003c\/strong\u003e\u003ci\u003eWIRED\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003ePerfect for fans of the Apple TV show, WeCrashed\u003c\/strong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":45711135408364,"sku":"9781529385083","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781529385083.jpg?v=1725972060"}],"url":"https:\/\/bookhero.live\/collections\/reeves-wiedeman.oembed","provider":"Book Hero","version":"1.0","type":"link"}