{"title":"Professor Matthew Cobb","description":"\u003cp\u003e\u003cstrong\u003eProfessor Matthew Cobb\u003c\/strong\u003e delves into the intricate worlds of biology and neuroscience, offering captivating narratives that blend scientific discovery with human stories. His works explore groundbreaking figures and concepts that have shaped our understanding of genetics and the brain.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect meticulously researched biographies and accessible explorations of cutting-edge science, illuminating the complex ideas that define modern biology and the evolution of scientific thought.\u003c\/p\u003e","products":[{"product_id":"the-idea-of-the-brain-by-professor-matthew-cobb-9781781255902","title":"The Idea of the Brain","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eLonglisted for the 2020 Baillie Gifford Prize\u003c\/p\u003e\n\n\u003cp\u003eThis is the story of our quest to understand the most mysterious object in the universe: the human brain.\u003c\/p\u003e\n\n\u003cp\u003eToday we tend to picture it as a computer. Earlier scientists thought about it in their own technological terms: as a telephone switchboard, or a clock, or all manner of fantastic mechanical or hydraulic devices. Could the right metaphor unlock its deepest secrets once and for all?\u003c\/p\u003e\n\n\u003cp\u003eGalloping through centuries of wild speculation and ingenious, sometimes macabre anatomical investigations, scientist and historian Matthew Cobb reveals how we came to our present state of knowledge. Our latest theories allow us to create artificial memories in the brain of a mouse, and to build AI programmes capable of extraordinary cognitive feats. A complete understanding seems within our grasp.\u003c\/p\u003e\n\n\u003cp\u003eBut to make that final breakthrough, we may need a radical new approach. At every step of our quest, Cobb shows that it was new ideas that brought illumination. Where, he asks, might the next one come from? What will it be?\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46554091323628,"sku":"9781781255902","price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5259643482822.jpg?v=1750083737"},{"product_id":"the-genetic-age-by-professor-matthew-cobb-9781788167017","title":"The Genetic Age","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA TIMES ENVIRONMENT AND SCIENCE BOOK OF THE YEAR 2022\u003c\/p\u003e\n\n\u003cp\u003e'The ideal guide to what is not just a fiendishly complex area of science but also an ethical minefield' \u003ci\u003eMail on Sunday\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eA new gene editing technology, invented just seven years ago, has turned humanity into gods. Enabling us to manipulate the genes in virtually any organism with exquisite precision, CRISPR has given scientists a degree of control that was undreamt of even in science fiction.\u003c\/p\u003e\n\n\u003cp\u003eBut CRISPR is just the latest, giant leap in a long journey to master genetics. \u003ci\u003eThe Genetic Age\u003c\/i\u003e shows the astonishing, world-changing potential of the new genetics and the possible threats it poses, sifting between fantasy and the reality when it comes to both benefits and dangers.\u003c\/p\u003e\n\n\u003cp\u003eBy placing each phase of discovery, anticipation and fear in the context of over fifty years of attempts to master the natural world, Matthew Cobb, the Baillie-Gifford-shortlisted author of \u003ci\u003eThe Idea of the Brain\u003c\/i\u003e, weaves the stories of science, history and culture to shed new light on our future. With the powers now at our disposal, it is a future that is almost impossible to imagine - but it is one we will create ourselves.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46833635688684,"sku":"9781788167017","price":36.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18199213482824.jpg?v=1758470819"},{"product_id":"crick-by-professor-matthew-cobb-9781800811058","title":"Crick","description":"\u003cb\u003e'Cobb is a rare jewel' - Adam Rutherford\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eCrick was a restless, relentless thinker, as fascinated by Beat poetry and psychedelics as the genetic meaning of life and the inner workings of the brain. Yet for all his drive, he was galvanised by collaboration: with Jim Watson on DNA, with artists in Cambridge and California, and with his wife Odile, who drew the figure of the double helix that illuminated his most famous discovery. It was his debates and conflicts with these collaborators that powered a mind in motion.  \u003cbr\u003eMeticulously researched and shot through with insight and electrifying detail, Matthew Cobb reveals the man who changed our view of life forever. Crick is the first major biography of one of the twentieth century's most exciting minds.","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":48241037869292,"sku":"9781800811058","price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781800811058-crick-1.jpg?v=1787931750"}],"url":"https:\/\/bookhero.live\/collections\/professor-matthew-cobb.oembed","provider":"Book Hero","version":"1.0","type":"link"}