{"title":"Professor George Lakoff","description":"\u003cp\u003eWelcome to our collection of works by the esteemed Professor George Lakoff, a prominent figure in the realms of \u003cem\u003ePhilosophy\u003c\/em\u003e and \u003cem\u003ePsychology\u003c\/em\u003e. Known for his interdisciplinary approach, Lakoff has significantly impacted our understanding of human thought and language.\u003c\/p\u003e\n\n\u003cp\u003eProfessor Lakoff is celebrated for his groundbreaking exploration of the neural foundations of the mind, offering intriguing insights into how our brains shape the way we perceive and interact with the world. His works often delve into the intricate relationships between metaphors, language, and cognition.\u003c\/p\u003e\n\n\u003cp\u003eThis collection showcases his thought-provoking book, \u003cem\u003eThe Neural Mind\u003c\/em\u003e, which invites readers on a journey through the fascinating intersections of psychology and philosophy. Whether you're an academic, student, or enthusiast, Lakoff's work provides a comprehensive yet accessible examination of the cognitive processes that underpin human experience.\u003c\/p\u003e\n\n\u003cp\u003eExplore the profound ideas that challenge conventional thinking and deepen your understanding of the human mind with our selection of Professor George Lakoff's enlightening books.\u003c\/p\u003e","products":[{"product_id":"the-neural-mind-by-srini-narayanan-9780226835884","title":"The Neural Mind","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eOffers an expansive, unified theory of thought that brings together the vast resources of neuroscience, computation, and cognitive linguistics.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhat is an idea, and where does it come from? We experience thought as if it were abstract, but every thought is actually a physical thing, carried out by the neural systems of our brains. Thought does not occur neuron-by-neuron; it happens when neurons come together to form circuits and when simple circuits combine to form complex ones. Thoughts, then, derive their structures from the circuitry we also use for vision, touch, and hearing. This circuitry is what allows simple thoughts to come together into complex concepts, making meaning, creating metaphors, and framing our social and political ideas.\u003c\/p\u003e\n\n\u003cp\u003eWith \u003cem\u003eThe Neural Mind\u003c\/em\u003e, George Lakoff, a pioneering cognitive linguist, and computer scientist Srini Narayanan deftly combine insights from cognitive science, computational modelling, and linguistics to show how thoughts arise from the neural circuitry that runs throughout our bodies. They answer key questions about the ways we make meaning: How does neural circuitry create the conceptual \"frames\" through which we understand our social lives? What kind of neural circuitry characterises metaphorical thought, in which ideas are understood in terms of other ideas with similar structures? Lively and accessible, the book shows convincingly that the \"metaphors we live by\"—to use Lakoff's famous phrase—aren't abstractions but deeply embodied neural constructs.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Neural Mind\u003c\/em\u003e is the first book of its kind, bringing together the ideas of multiple disciplines to offer a unified, accessible theory of thought. A field-defining work, Lakoff and Narayanan's book will be of interest not just to linguists and cognitive scientists but also to psychologists, philosophers, anthropologists, journalists, sociologists, and political scientists—and anyone who wants to understand \u003cem\u003ehow\u003c\/em\u003e we really think.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47000801542380,"sku":"9780226835884","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/20587123482268.jpg?v=1763305857"}],"url":"https:\/\/bookhero.live\/collections\/professor-george-lakoff.oembed","provider":"Book Hero","version":"1.0","type":"link"}