{"title":"Philip Hesketh","description":"\u003cp\u003eExplore the insightful works of \u003cstrong\u003ePhilip Hesketh\u003c\/strong\u003e, a renowned expert in the fields of persuasion and influence. With a background as a successful keynote speaker, Philip has distilled his extensive knowledge into accessible books that empower readers to improve their personal and professional relationships.\u003c\/p\u003e\n\n\u003cp\u003eHis collection, including titles such as \u003cem\u003eHow to Persuade and Influence People\u003c\/em\u003e and \u003cem\u003ePersuade\u003c\/em\u003e, delves into powerful strategies and techniques that can help you effectively communicate and make an impact. Whether you're seeking to enhance your negotiation skills, build rapport, or achieve greater personal development, Philip's books offer practical advice backed by psychological insights.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for those interested in \u003cstrong\u003eSelf-Help \u0026amp; Personal Development\u003c\/strong\u003e, this collection is a valuable resource for anyone looking to make positive changes in their life. Discover the art of persuasion with Philip Hesketh and unlock your potential to influence and succeed.\u003c\/p\u003e","products":[{"product_id":"how-to-persuade-and-influence-people-by-philip-hesketh-9780857080424","title":"How to Persuade and Influence People","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWouldn't it be great if you could always get people to see things your way? Now you can.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eYou won't go far in business if you can't bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help. \u003cem\u003eHow to Persuade and Influence People\u003c\/em\u003e reveals some of the most powerful influencing and persuasion techniques known to man. This enhanced second edition contains new tools, new research, new case studies, and plenty of practical exercises to help you:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eFind the perfect way to win people over\u003c\/li\u003e\n    \u003cli\u003eBecome an amazing negotiator\u003c\/li\u003e\n    \u003cli\u003eOvercome objections\u003c\/li\u003e\n    \u003cli\u003eAppreciate and understand the other person's standpoint\u003c\/li\u003e\n    \u003cli\u003eUnderstand why people buy what they buy\u003c\/li\u003e\n    \u003cli\u003eEnsure people remember you and what you want\u003c\/li\u003e\n    \u003cli\u003eBuild long-term trust and credibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePhilip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of life's challenges. It's up to you to use them.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHow to Persuade and Influence People\u003c\/em\u003e is a completely revised and updated edition of \u003cem\u003eLife's a Game So Fix The Odds\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46868695941356,"sku":"9780857080424","price":30.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3729773482493.jpg?v=1759765744"},{"product_id":"persuade-by-philip-hesketh-9780857086365","title":"Persuade","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLearn how to influence others and get your own way more often\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for, or secure that job you so desperately want?\u003c\/p\u003e\n\n\u003cp\u003eWith \u003cem\u003ePersuade\u003c\/em\u003e, you can learn how to get inside the head of the person making the decision and find out exactly what it is that's going to get them to say yes! This book explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how to motivate ourselves, improve our relationships, negotiate more effectively, get people to like us, and ultimately get our own way more often.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePersuade\u003c\/em\u003e:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eIs written in Philip's trademark humorous, yet well-researched style\u003c\/li\u003e\n  \u003cli\u003eDraws from scientific and psychological sources\u003c\/li\u003e\n  \u003cli\u003eIs delivered in short, accessible, bite-sized chapters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46868751876332,"sku":"9780857086365","price":30.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3f5d1d0f4f008814f65dfa045c5d815b.jpg?v=1759789711"}],"url":"https:\/\/bookhero.live\/collections\/philip-hesketh.oembed","provider":"Book Hero","version":"1.0","type":"link"}