{"title":"Phil Barden","description":"\u003cp\u003eWelcome to our Phil Barden collection, where you'll find insightful resources that delve into the perplexing world of consumer behaviour and decision-making. Phil Barden is a highly regarded author in the field of Business \u0026amp; Entrepreneurship, known for his ability to merge marketing strategies with the intricacies of behavioural science.\u003c\/p\u003e\n\n\u003cp\u003ePhil Barden brings a wealth of experience to his writing, drawing from his extensive career in marketing and advertising. His work is particularly valued for translating complex scientific concepts into practical applications for businesses. His most acclaimed book, \u003cem\u003eDecoded\u003c\/em\u003e, is a must-read for anyone interested in understanding the subconscious factors that influence buying decisions.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eDecoded\u003c\/em\u003e, Barden provides a fascinating exploration into how unconscious processes drive consumer choices. He leverages the latest findings in neurobiology and behavioural economics to offer actionable insights that can enhance marketing strategies and improve business outcomes.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a seasoned marketer, an aspiring entrepreneur, or simply curious about the mechanics of decision-making, Phil Barden's work is an invaluable addition to your reading list. Discover the principles that underpin successful marketing and learn how to apply them effectively in the dynamic marketplace.\u003c\/p\u003e","products":[{"product_id":"decoded-by-phil-barden-9781119673088","title":"Decoded","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organisation\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. \u003cem\u003eDecoded: The Science Behind Why We Buy\u003c\/em\u003e offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDecoded\u003c\/em\u003e delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.\u003c\/p\u003e\n\n\u003cp\u003eYou'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of \u003cem\u003eDecoded\u003c\/em\u003e provides new material that marketers can apply to informed, successful practices.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eGain an understanding of the Jobs to Be Done (JTBD) approach\u003c\/li\u003e\n    \u003cli\u003eTake a closer look at the Ferrero neuroscience study that supports JTBD\u003c\/li\u003e\n    \u003cli\u003eSee updated and relevant case studies of JTBD at work\u003c\/li\u003e\n    \u003cli\u003eDiscover how to engage customers through digital touchpoints\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. \u003cem\u003eDecoded\u003c\/em\u003e helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":46854441009388,"sku":"9781119673088","price":56.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119673088.jpg?v=1759241758"}],"url":"https:\/\/bookhero.live\/collections\/phil-barden.oembed","provider":"Book Hero","version":"1.0","type":"link"}