{"title":"Perry Marshall","description":"\u003cp\u003eExplore the innovative world of Perry Marshall, a renowned author and expert in the field of business and marketing. With over a decade of experience, Perry Marshall has transformed the strategies of countless entrepreneurs and businesses worldwide through his engaging and insightful books.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works, \u003cem\u003e80\/20 Sales and Marketing\u003c\/em\u003e teaches you how to leverage the powerful 80\/20 principle to optimise your business's marketing efforts and dramatically increase productivity. The book is a game-changer for anyone looking to streamline their sales processes and increase profitability.\u003c\/p\u003e\n\n\u003cp\u003eAnother significant contribution is the \u003cem\u003eUltimate Guide to Google Ads\u003c\/em\u003e, where Perry offers a comprehensive roadmap to navigate Google Ads successfully. This guide is an invaluable resource for both beginners and seasoned marketers looking to elevate their advertising strategies.\u003c\/p\u003e\n\n\u003cp\u003eAdditionally, the \u003cem\u003eUltimate Guide to Local Business Marketing\u003c\/em\u003e provides practical advice on enhancing visibility and customer engagement for local enterprises. Learn from Perry's expertise to harness cutting-edge tactics, ensuring your business stands out in a competitive market.\u003c\/p\u003e\n\n\u003cp\u003eDive into Perry Marshall’s collection to gain unparalleled insights and transform your business approach with proven methodologies and innovative strategies. Perfect for aspiring entrepreneurs and seasoned business professionals alike, these books are a must-read for success in the ever-evolving business landscape.\u003c\/p\u003e","products":[{"product_id":"8020-sales-and-marketing-by-perry-marshall-9781599185057","title":"80\/20 Sales and Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eGuided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market—then apply 80\/20\u003csup\u003e2\u003c\/sup\u003e and 80\/20\u003csup\u003e3\u003c\/sup\u003e to gain 10X, even 100X the success.\u003c\/p\u003e\n\n\u003cp\u003eWith a powerful 80\/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters, advertise to hyper-responsive buyers and avoid tire-kickers. They can gain coveted positions on search engines, differentiate themselves from competitors, and gain esteem in their marketplace.\u003c\/p\u003e\n\n\u003cp\u003eWith the included tools, they'll see exactly how much money they're leaving on the table and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities, and incremental improvements, gaining time and greater profit potential.\u003c\/p\u003e\n\n\u003cp\u003eSupported by online tools from Marshall, including The 80\/20 Power Curve—a tool that helps you see invisible money—and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46997870018796,"sku":"9781599185057","price":62.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10127543482757.jpg?v=1763195123"},{"product_id":"ultimate-guide-to-google-ads-by-bryan-todd-9781599186733","title":"Ultimate Guide to Google Ads","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFocusing on the growing number of mobile users and increased localised searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today's fastest, most powerful, easy-to-use advertising medium: Google Ads.\u003c\/p\u003e\n\n\u003cp\u003eGet more customers with Google Ads by learning from experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes. This team delivers an in-depth and up-to-date examination of the most effective advertising medium today.\u003c\/p\u003e\n\n\u003cp\u003eMarshall and his team teach you how to build an aggressive, streamlined Google Ads campaign designed to increase your search engine visibility, consistently capture clicks, double your website traffic, and boost sales across three ad networks.\u003c\/p\u003e\n\n\u003cp\u003eAdditionally, the book provides access to bonus online content and links to numerous resources and tutorials. Whether you're a current advertiser or new to AdWords, \u003cem\u003eUltimate Guide to Google Ads\u003c\/em\u003e is an essential handbook for anyone looking to harness the power of Google Ads.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46998816981228,"sku":"9781599186733","price":54.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10144303482757.jpg?v=1763232337"},{"product_id":"ultimate-guide-to-local-business-marketing-by-talor-zamir-9781599185781","title":"Ultimate Guide to Local Business Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eUltimate Guide to Local Business Marketing\u003c\/em\u003e by Talor Zamir and Perry Marshall helps you master local SEO and reach the right customers every time.\u003c\/p\u003e\n\n\u003cp\u003eWith Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.\u003c\/p\u003e\n\n\u003cp\u003eFrom defining local search—often confused with paid search and search engine marketing—to local listing and reviews, to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.\u003c\/p\u003e\n\n\u003cp\u003eYou'll learn how to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eCapture high-quality leads from Google AdWords and Bing in 48 hours\u003c\/li\u003e\n    \u003cli\u003eMaster the components of a high-converting campaign and get the most bang for your buck\u003c\/li\u003e\n    \u003cli\u003eHarness mobile search advertising and Facebook ads for maximum results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46998817046764,"sku":"9781599185781","price":47.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781599185781.jpg?v=1763232348"}],"url":"https:\/\/bookhero.live\/collections\/perry-marshall.oembed","provider":"Book Hero","version":"1.0","type":"link"}