{"title":"Pauline Campbell","description":"\u003cp\u003ePauline Campbell's works delve into the complexities of \u003cstrong\u003econsumer behaviour\u003c\/strong\u003e and strategic marketing, offering insightful perspectives tailored to the Australia and New Zealand context. Her books blend theory with practical examples, making them valuable resources for students and professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eRooted in \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e, Campbell’s titles encourage a deeper understanding of market dynamics and consumer psychology, supporting a comprehensive study of marketing principles in contemporary settings.\u003c\/p\u003e","products":[{"product_id":"marketing-6th-edition-by-sharyn-rundle-thiele-9781394189694","title":"Marketing, 6th Edition","description":"\u003cp\u003eDesigned for first-year students, Elliott's \u003ci\u003eMarketing, 6th Edition\u003c\/i\u003e offers students the perfect mix of marketing theory, strategy and practice. This concise yet comprehensive title contains an abundance of real-world insights, explanatory diagrams and practical examples to clarify foundational marketing concepts. Students using \u003ci\u003eMarketing, 6th Edition\u003c\/i\u003e will gain understanding and the requisite tools to practically apply their knowledge and skills throughout their careers.\u003c\/p\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47080571830508,"sku":"9781394189694","price":167.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10436583482684.jpg?v=1765228959"},{"product_id":"consumer-behaviour-1st-australia-and-new-zealand-edition-by-dawn-iacobucci-9781394328079","title":"Consumer Behaviour, 1st Australia and New Zealand Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eConsumer Behaviour\u003c\/i\u003e offers a concise and focused narrative that simplifies complex consumer behaviour concepts, presenting the subject in a clear and accessible way, specifically designed for students in marketing.\u003c\/p\u003e\n\n\u003cp\u003eIt emphasises practical applications and contemporary issues, such as the impact of social media and global trends. Australian and New Zealand examples and case studies are integrated throughout to ensure relevance to local students and provide a deeper understanding of key consumer behaviour principles.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47340696010988,"sku":"9781394328079","price":167.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/b94f24963d324aa1773f21a812a88f37.jpg?v=1772191511"},{"product_id":"marketing-by-greg-elliott-9781394189694","title":"Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDesigned for first-year students, Elliott's \u003ci\u003eMarketing, 6th Edition\u003c\/i\u003e offers students the perfect mix of marketing theory, strategy, and practice.\u003c\/p\u003e\n\n\u003cp\u003eThis concise yet comprehensive title contains an abundance of real-world insights, explanatory diagrams, and practical examples to clarify foundational marketing concepts.\u003c\/p\u003e\n\n\u003cp\u003eStudents using \u003ci\u003eMarketing, 6th Edition\u003c\/i\u003e will gain understanding and the requisite tools to practically apply their knowledge and skills throughout their careers.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":48010597728492,"sku":"9781394189694","price":167.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394189694-marketing.jpg?v=1785153008"}],"url":"https:\/\/bookhero.live\/collections\/pauline-campbell.oembed","provider":"Book Hero","version":"1.0","type":"link"}