{"title":"Paul Tiffany","description":"\u003cp\u003e\u003cstrong\u003ePaul Tiffany\u003c\/strong\u003e offers insightful guides that simplify complex business concepts, particularly focused on planning and launching new ventures. His works make entrepreneurial strategies accessible to both aspiring and experienced business owners.\u003c\/p\u003e\n\n\u003cp\u003eReaders will find practical advice and clear explanations that help demystify business planning and startup essentials. These books are ideal for anyone looking to develop a solid foundation in business and entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"business-plans-for-dummies-by-paul-tiffany-9781119866374","title":"Business Plans For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePlan to succeed as an entrepreneur—we show you how\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBusiness Plans For Dummies\u003c\/em\u003e can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and-running firm that realises it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalised, digitised, and constantly changing 21st Century. This edition is fully updated, featuring the most recent practices in the business world. Let us walk you through each step of the planning process. You'll find everything you need in this one book, so you can finally stop googling, close all those browser tabs, and get organised and get going.\u003c\/p\u003e\n\n\u003cp\u003eUpdates to this new revision include knowing how to pivot when your situation changes, recognising the need for diversity and inclusion in the workplace, where to tap the latest funding sources, and how to plan for a digital strategy, market disruption, and environmental sustainability. You'll also learn how today's globalised marketplace influences your business—and how you can use social media to influence your customers right back.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eLearn the ins and outs of creating a business plan that will actually work\u003c\/li\u003e\n\u003cli\u003eSet effective goals and objectives so your business can find success\u003c\/li\u003e\n\u003cli\u003eWow investors with your knowledge of today's important business trends\u003c\/li\u003e\n\u003cli\u003eMap out your finances, marketing plan, and operational blueprint—then confidently get to work!\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eChallenge the traditional framework by building a business plan that's workable in today's reality. Dummies is here to help.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854191120620,"sku":"9781119866374","price":60.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19610803482586.jpg?v=1759236499"},{"product_id":"business-plans-for-dummies-by-paul-tiffany-9781119941187","title":"Business Plans For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eYour one-stop guide to creating a winning business plan from scratch.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course—including a complete sample plan that you can easily adapt for your business!\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBusiness Plans For Dummies\u003c\/em\u003e helps you:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003eChart your course — assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eGet to know your customers — learn the latest techniques for getting a better idea of who your customers are and what they want.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eScope out the competition — find out who your competitors are and what it'll take to get your share of the market pie (and theirs).\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eSort out your finances — construct a value chain, examine your cash flow, and calculate a sensible budget.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eEnter the Dragons' Den — convince bankers, investors, venture capitalists, and other funding sources that your business is a good investment.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eRead the tea leaves — learn to decipher changing cultural, political, and technological trends and alter your strategies as needed.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOpen the book and find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003eTips on developing a sure-fire business strategy.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eHow to set realistic objectives.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eForecasting and budgeting strategies.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eKeys to writing a motivational mission statement.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eHow to decipher the latest consumer trends.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eAdvice on building your brand and brand loyalty.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eTips for seeing and seizing opportunities before the competition.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eWays to adapt your plan to economic change.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLearn to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003ePrepare a watertight business strategy.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eAssess the marketplace.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eDevise a sensible forecast and budget.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854191218924,"sku":"9781119941187","price":42.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/20358933482586.jpg?v=1759236514"},{"product_id":"business-plans-for-dummiessupsup-uk-edition-by-paul-tiffany-9781119974420","title":"Business Plans For Dummies\u003csup\u003e®\u003c\/sup\u003e, UK Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eBusiness Plans For Dummies\u003csup\u003e®\u003c\/sup\u003e, UK Edition\u003c\/em\u003e, by Paul Tiffany, Steven D. Peterson, and Colin Barrow, is your essential guide to mapping out a realistic business plan from scratch. If you need a hand with your business strategy, this straightforward guide walks you through all the main aspects of business planning, from clarifying objectives to finding funding and researching customer behaviour. It contains the latest information on planning methods and initiatives, including planning in turbulent times.\u003c\/p\u003e\n\n\u003cp\u003eRealise your long-term goals by understanding what you want from your business and where you are headed. Check out the competition and practise the latest market research techniques to best position your business.\u003c\/p\u003e\n\n\u003cp\u003eSort out your finances by constructing a value chain, examining your cash flow, and calculating a sensible budget. Prepare for change by learning to read cultural, political, and technological trends, and develop strategic alternatives.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTips on writing a motivational mission statement\u003c\/li\u003e\n  \u003cli\u003eDetails of the latest consumer trends and online research resources\u003c\/li\u003e\n  \u003cli\u003eHow to seize lucrative opportunities before your competitors\u003c\/li\u003e\n  \u003cli\u003eForecasting and budgeting strategies for all businesses\u003c\/li\u003e\n  \u003cli\u003eAdvice on hiring and firing\u003c\/li\u003e\n  \u003cli\u003eWays to adapt your business model to economic change\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cb\u003eLearn to:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePut together a watertight business strategy\u003c\/li\u003e\n  \u003cli\u003ePlan achievable business goals\u003c\/li\u003e\n  \u003cli\u003eTake advantage of the latest technology and marketing trends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867368247532,"sku":"9781119974420","price":30.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/20691263482586.jpg?v=1759701849"},{"product_id":"starting-a-business-all-in-one-for-dummies-by-eric-tyson-9781394407446","title":"Starting a Business All-in-One For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eEverything you need to know to become a founder in one easy guide\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eStarting a Business All-in-One For Dummies, 4th Edition\u003c\/em\u003e is your complete resource for launching and running a successful business. Compiled from more than a dozen bestselling For Dummies books, this comprehensive guide covers every essential aspect of entrepreneurship—from legal foundations and tax planning to business strategy, bookkeeping, and growth tactics. This updated edition includes the latest startup tools and breakthrough techniques, showing you how to leverage AI to accelerate your new venture. You'll get step-by-step guidance on essential paperwork, plus proven strategies for thriving as a small business owner.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eMaster business fundamentals with six books in one\u003c\/li\u003e\n    \u003cli\u003eNavigate common startup challenges with expert solutions\u003c\/li\u003e\n    \u003cli\u003eExcel at planning, financing, marketing, and team management\u003c\/li\u003e\n    \u003cli\u003eLeverage cutting-edge tools like AI to gain competitive advantage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for both new entrepreneurs and experienced founders launching fresh ventures, this book provides everything you need to build your business from concept to success, the Dummies way.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":47603165298924,"sku":"9781394407446","price":88.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394407446-starting-a-business-all-in-one-for-dummies.jpg?v=1778056602"}],"url":"https:\/\/bookhero.live\/collections\/paul-tiffany.oembed","provider":"Book Hero","version":"1.0","type":"link"}