{"title":"Paul Hague","description":"\u003cp\u003eWelcome to our curated collection of works by Paul Hague, a distinguished author renowned for his insightful contributions to the fields of business and entrepreneurship. As an expert in market research and customer experience, Hague's books are essential resources for professionals seeking to enhance their understanding and application of these critical business areas.\u003c\/p\u003e\n\n\u003cp\u003eAmong Hague's influential works, \u003cem\u003eB2B Customer Experience\u003c\/em\u003e is a standout guide that explores how businesses can significantly improve their interactions with clients. It's a must-read for any business professional looking to refine their customer engagement strategies and build stronger relationships.\u003c\/p\u003e\n\n\u003cp\u003eAnother key title, \u003cem\u003eMarket Research in Practice\u003c\/em\u003e, is an indispensable reference for those interested in mastering market research techniques. This book provides practical insights and methodologies for conducting effective research, making it an invaluable tool for both beginners and seasoned practitioners in the field.\u003c\/p\u003e\n\n\u003cp\u003ePaul Hague's writing combines clarity with depth, making complex concepts accessible and applicable. Whether you're aiming to advance in your career or enhance your company's performance, this collection offers the knowledge and tools to succeed in the dynamic business landscape.\u003c\/p\u003e","products":[{"product_id":"b2b-customer-experience-by-nick-hague-9781398608511","title":"B2B Customer Experience","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eUse this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience, and customer relationship management.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eB2B Customer Experience\u003c\/i\u003e shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing, and controlling an effective customer experience, all bespoke for the B2B environment.\u003c\/p\u003e\n\n\u003cp\u003eNow newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience.\u003c\/p\u003e\n\n\u003cp\u003eDiscussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom, and John Lewis, \u003ci\u003eB2B Customer Experience\u003c\/i\u003e is the must-have text for any marketing professional working within a B2B environment.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854009290988,"sku":"9781398608511","price":71.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26538963482685.jpg?v=1759231419"},{"product_id":"market-research-in-practice-by-paul-hague-9781398602823","title":"Market Research in Practice","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eLearn the fundamentals of market research\u003c\/b\u003e with this bestselling guide that delivers an overview of the whole process. From planning a project and executing it, choosing the right tools, to analysing and presenting the findings, this guide covers it all.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eMarket Research in Practice\u003c\/i\u003e provides a practical and robust introduction to the subject, offering a clear step-by-step guide to managing market research and obtaining the most reliable results. Written by an industry expert with over 35 years of practical experience in running a successful market research agency, the book includes tips and advice to ground the concepts in business reality.\u003c\/p\u003e\n\n\u003cp\u003eThis text is enriched with real-world examples from companies including Adidas, Marks \u0026amp; Spencer, Grohe, and General Motors.\u003c\/p\u003e\n\n\u003cp\u003eNow in its fourth edition, \u003ci\u003eMarket Research in Practice\u003c\/i\u003e has been fully updated to reflect the latest changes and developments in the field. It explores new tools of qualitative research using online methods and delves further into online surveys, such as those conducted on platforms like SurveyMonkey.\u003c\/p\u003e\n\n\u003cp\u003eAccompanied by a range of templates, surveys, and resources for lecturers, this book is an invaluable guide for students of research methods, researchers, marketers, and users of market research.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854666387692,"sku":"9781398602823","price":149.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398602823.jpg?v=1759251306"},{"product_id":"market-research-in-practice-by-paul-hague-9781398623231","title":"Market Research in Practice","description":"\u003cp\u003e\u003cstrong\u003eMaster the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eMarket Research in Practice\u003c\/em\u003e\u003c\/strong\u003e delivers an overview of the complete research process, from project conception to insight presentation, incorporating the latest developments in digital transformation and emerging research technologies. \u003c\/p\u003e\u003cp\u003eThis updated fifth edition provides a practical foundation in market research fundamentals while addressing challenges such as data privacy, survey reliability and remote collaboration. Paul Hague covers the rapidly evolving research landscape, exploring evolving consumer behaviour patterns and digital engagement, advanced frameworks for analyzing cross-generational attitudes and preferences and enhanced approaches to desk research and secondary data analysis. \u003c\/p\u003e\u003cp\u003eWritten by an industry expert with over 50 years of experience in market research, the book grounds theoretical concepts in real-world applications through fresh real-world examples from leading brands such as Adidas, Marks \u0026amp; Spencer, Grohe, and General Motors. This essential guide includes practical templates, research tools, and comprehensive resources for both practitioners and academics. \u003c\/p\u003e\u003cp\u003eWhether you're a student entering the field, an experienced researcher, or a business professional seeking reliable insights, this text provides an invaluable roadmap for navigating the modern market research landscape. The fifth edition of \u003cstrong\u003e\u003cem\u003eMarket Research in Practice\u003c\/em\u003e\u003c\/strong\u003e reflects the industry's digital transformation while maintaining its commitment to fundamental principles that ensure research excellence. It remains the definitive guide for anyone looking to conduct effective, actionable market research in today's dynamic business environment.\u003c\/p\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47071849775340,"sku":"9781398623231","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26686163482685.jpg?v=1765055808"}],"url":"https:\/\/bookhero.live\/collections\/paul-hague.oembed","provider":"Book Hero","version":"1.0","type":"link"}