{"title":"Paul Arden","description":"\u003cp\u003eWelcome to the Paul Arden collection, featuring invigorating works in the realm of self-help and personal development. Paul Arden, celebrated for his dynamic career in advertising, brings a distinctive perspective to the world of personal growth literature. His expertise and creative thinking shine through in his engaging books, which inspire readers to challenge conventional beliefs and embrace innovative thought processes.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is \u003cem\u003eWhatever You Think, Think the Opposite\u003c\/em\u003e, which serves as an energising guide for those eager to shake up their thinking patterns and unlock new avenues of creativity and success. Arden's writing is known for its approachable style, packed with inspiring anecdotes and practical advice that resonates with both the professional and personal domains.\u003c\/p\u003e\n\n\u003cp\u003eEach title in this collection offers a fresh take on personal development, encouraging readers to think differently and act boldly. Whether you're seeking to spark your creativity, overcome limitations, or simply see the world from a fresh perspective, Paul Arden's collection is a valuable resource for your journey.\u003c\/p\u003e","products":[{"product_id":"whatever-you-think-think-the-opposite-by-paul-arden-9780141025711","title":"Whatever You Think, Think the Opposite","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eIt's Not How Good You Are, It's How Good You Want To Be\u003c\/em\u003e (2003) has sold over half a million copies worldwide.\u003c\/p\u003e\n\n\u003cp\u003eThere have been many books written on good business practice. All eminently sensible. All based on logic, common sense and good manners.\u003c\/p\u003e\n\n\u003cp\u003eEssential if you want to be a supermarket manager. But for those wishing to break new ground, it is not enough.\u003c\/p\u003e\n\n\u003cp\u003eLogic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking differently.\u003c\/p\u003e\n\n\u003cp\u003eTo think differently, you have to think illogically.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eWhatever You Think, Think the Opposite\u003c\/em\u003e looks at life the wrong way in a bid to explain the benefits of making wrong decisions.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":46505696755948,"sku":"9780141025711","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5059093482238.jpg?v=1748678585"},{"product_id":"its-not-how-good-you-are-its-how-good-you-want-to-be-by-paul-arden-9780714843377","title":"It's Not How Good You Are, It's How Good You Want to Be","description":"\"It's Not How Good You Are, It's How Good You Want to Be\" is a handbook of how to succeed in the world - a pocket \"bible\" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46868702789868,"sku":"9780714843377","price":24.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780714843377.jpg?v=1759765859"}],"url":"https:\/\/bookhero.live\/collections\/paul-arden.oembed","provider":"Book Hero","version":"1.0","type":"link"}