{"title":"Paco Underhill","description":"\u003cp\u003ePaco Underhill’s works offer an insightful exploration into human behaviour, combining elements of \u003cem\u003escience\u003c\/em\u003e and business to reveal the subtle forces that influence everyday decisions. His writing unveils how the environments around us shape what we buy and how we consume, providing valuable perspectives for readers interested in consumer psychology and market trends.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for those curious about the intersection of behavioural science and entrepreneurship, these books illuminate the \u003cstrong\u003eintricacies of shopping habits\u003c\/strong\u003e and the ways businesses can better respond to consumer needs. Underhill’s engaging approach makes complex concepts accessible and thought-provoking.\u003c\/p\u003e","products":[{"product_id":"why-we-buy-by-underhill-9781416595243","title":"Why We Buy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eRevolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.\u003c\/b\u003e\n\n\u003cp\u003eThis enlightening edition includes new information on:\u003c\/p\u003e\n\n\u003cp\u003e- The latest trends in online retail—what retailers are doing right and what they're doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.\u003c\/p\u003e\n\n\u003cp\u003e- A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.\u003c\/p\u003e\n\n\u003cp\u003eThe new \u003ci\u003eWhy We Buy\u003c\/i\u003e is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46505773957356,"sku":"9781416595243","price":54.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9805753482692.jpg?v=1748680600"},{"product_id":"how-we-eat-by-paco-underhill-9781982127114","title":"How We Eat","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAn \u003cem\u003e“eye-opening”\u003c\/em\u003e (\u003cem\u003eKirkus Reviews\u003c\/em\u003e) and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behaviour and bestselling author of \u003cem\u003eWhy We Buy\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eOur food system is undergoing a total transformation that impacts how we produce, get, and consume our food. Market researcher and bestselling author Paco Underhill—hailed by the \u003cem\u003eSan Francisco Chronicle\u003c\/em\u003e as “a Sherlock Holmes for retailers”—reveals where our eating and drinking lives are heading in his \u003cem\u003e“delectable”\u003c\/em\u003e (Michael Gross, \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003e740 Park\u003c\/em\u003e) book, \u003cem\u003eHow We Eat\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eIn this upbeat, hopeful, and witty approach, \u003cem\u003eHow We Eat\u003c\/em\u003e reveals the future of food in surprising ways. Go to the heart of New York City where a popular farmer’s market signifies how the city is getting country-fied, or to cool Brooklyn neighborhoods with rooftop farms. Explore the dreaded supermarket parking lot as the hub of innovation for grocery stores’ futures, where they can grow their own food and host community events. Learn how marijuana farmers, who have been using artificial light to grow a crop for years, have developed a playbook so mainstream merchants like Walmart and farmers across the world can grow food in an uncertain future.\u003c\/p\u003e\n\n\u003cp\u003ePaco Underhill is the expert behind the most prominent brands, consumer habits, and market trends and the author of multiple highly acclaimed books, including \u003cem\u003eWhy We Buy\u003c\/em\u003e. In \u003cem\u003eHow We Eat\u003c\/em\u003e, he shows how food intersects with every major battle we face today, from political and environmental to economic and racial, and invites you to the market to discover more.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":47654200017132,"sku":"9781982127114","price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781982127114-how-we-eat.jpg?v=1779419249"}],"url":"https:\/\/bookhero.live\/collections\/paco-underhill.oembed","provider":"Book Hero","version":"1.0","type":"link"}