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Rethinking Consumer Data and Behavior
Brief Description
Today's food and agricultural consumers are driven by more than just price—they are influenced by trust, values, and perceptions that are often difficult to measure. Rethinking Consumer Data and Behavior explores what truly shapes consumer choices and how businesses can respond effectively. This book utilises research...
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Rethinking Consumer Data and Behavior
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Description
Today's food and agricultural consumers are driven by more than just price—they are influenced by trust, values, and perceptions that are often difficult to measure. Rethinking Consumer Data and Behavior explores what truly shapes consumer choices and how businesses can respond effectively.
This book utilises research on loyalty, risk, sustainability, and ethical considerations, revealing how these factors influence purchasing decisions in ways traditional data often misses. It examines consumers' willingness to pay for local and organic products, the impact of food labelling and safety messaging, and the surprising role of sensory cues such as appearance and taste. The book also addresses the behavioural economics behind decision-making and why stated intentions rarely match real-world actions.
Intended for professionals in food and agribusiness, Rethinking Consumer Data and Behavior delivers insights that go beyond the numbers, helping readers interpret consumer signals accurately and adapt strategies to keep pace with a rapidly changing market. By rethinking how we view consumer data and behaviour, this book provides a roadmap for building trust, aligning values, and creating lasting connections with today's consumers.
Series: Consumer Corner: Unconventional Lessons from Consumer Behavior
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Markets We Thought We Knew
Markets We Thought We Knew explores the evolving nature of markets and how they shape—and are shaped by—consumer behavior. From essential life necessities such as water to everyday commodities and products including locally sourced foods, this book covers a variety of topics and invites readers to examine a diverse range of markets through a reflective lens. By revisiting past market...Paperback$9000Unit price /UnavailableAvailableShips in 2-3 weeks -
Rethinking Consumer Data and Behavior
Today's food and agricultural consumers are driven by more than just price—they are influenced by trust, values, and perceptions that are often difficult to measure. Rethinking Consumer Data and Behavior explores what truly shapes consumer choices and how businesses can respond effectively. This book utilises research on loyalty, risk, sustainability, and ethical considerations, revealing how these factors influence purchasing decisions...Paperback$9000Unit price /UnavailableAvailableShips in 2-3 weeks
Book Details
INFORMATION
ISBN: 9781626713178
Publisher: Purdue Scholarly Publishing Services
Format: Paperback / softback
Date Published: 15 April 2026
Country: United States
Imprint: Purdue Scholarly Publishing Services
Illustration: 2 illustrations
Audience: Professional and scholarly
DIMENSIONS
Width: 140.0mm
Height: 216.0mm
Weight: 0g
Pages: 93
About the Author
Nicole J. Olynk Widmar is an agricultural economist specializing in farm businesses and consumer decision-making under uncertainty. She serves as a professor and the head of the Department of Agricultural Economics at Purdue University.
Michael L. Smith is a research scientist specializing in the human dimensions of resource use, applying cross-disciplinary methods in agricultural economics and the social sciences. He works in Purdue University's Department of Agricultural Economics.
Erin Robinson is a communications and marketing professional with experience in agricultural business and academic research environments. As marketing manager for Purdue University's Center for Food and Agricultural Business, she develops marketing strategies, creates content and outreach initiatives, drives brand awareness, and evaluates marketing effectiveness.
Also by Erin Robinson
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Markets We Thought We Knew
Markets We Thought We Knew explores the evolving nature of markets and how they shape—and are shaped by—consumer behavior. From essential life necessities such as water to everyday commodities and products including locally sourced foods, this book covers a variety of topics and invites readers to examine a diverse range of markets through a reflective lens. By revisiting past market...Paperback$9000Unit price /UnavailableAvailableShips in 2-3 weeks
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Markets We Thought We Knew explores the evolving nature of markets and how they shape—and are shaped by—consumer behavior. From essential life necessities such as water to everyday commodities and products including locally sourced foods, this book covers a variety of topics and invites readers to examine a diverse range of markets through a reflective lens. By revisiting past market...Paperback$9000Unit price /UnavailableAvailableShips in 2-3 weeks
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