{"title":"Nasir Salari","description":"\u003cp\u003eNasir Salari's works delve into the intricate world of \u003cstrong\u003ebusiness analytics\u003c\/strong\u003e and data-driven decision making. His books offer a detailed exploration of methodologies that empower professionals to harness advanced marketing strategies through analytical tools.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect clear, practical insights tailored for those seeking to deepen their understanding of \u003cem\u003emarketing analytics\u003c\/em\u003e within the broader context of business and entrepreneurship. Salari's approach combines theoretical frameworks with real-world applications to support strategic growth.\u003c\/p\u003e","products":[{"product_id":"advanced-marketing-analytics-by-nasir-salari-9781398622869","title":"Advanced Marketing Analytics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThis textbook takes readers on a journey from fundamental marketing analytics concepts to advanced marketing analytical techniques, without having to know coding.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAdvanced Marketing Analytics\u003c\/em\u003e covers:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eNo-code to low-code analytics solutions\u003c\/li\u003e\n    \u003cli\u003eMarket Basket Analysis\u003c\/li\u003e\n    \u003cli\u003eA\/B testing\u003c\/li\u003e\n    \u003cli\u003eUnderstanding data for marketing analytics\u003c\/li\u003e\n    \u003cli\u003ePreparing data for marketing analytics\u003c\/li\u003e\n    \u003cli\u003eEmerging trends in AI, machine learning and big data\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis book covers all three areas of marketing analytics such as descriptive, predictive and prescriptive analytics, and includes software tools such as SPSS, Microsoft Excel, Rapid Miner.\u003c\/p\u003e\n\n\u003cp\u003eIt also features real-world examples from global companies, highlighting and emphasising the importance of why marketers should be more data-analytical.\u003c\/p\u003e\n\n\u003cp\u003eIn-text resources include a glossary, learning outcomes, discussion questions and further reading questions. Online resources include PowerPoint slides for lecturers, a lecturers' manual with practical exercises, and datasets.\u003c\/p\u003e\n\n\u003cp\u003eThis textbook is for postgraduates studying marketing analytics at an advanced level.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306886217964,"sku":"9781398622869","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26682543482685.jpg?v=1771065106"},{"product_id":"advanced-marketing-analytics-by-nasir-salari-9781398622876","title":"Advanced Marketing Analytics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAdvanced Marketing Analytics\u003c\/em\u003e by \u003cstrong\u003eNasir Salari\u003c\/strong\u003e provides postgraduate students with a clear and comprehensive pathway through the advanced concepts, methods and applications that define modern marketing analytics. Designed for students undertaking marketing analytics courses or degrees, it supports learners in developing critical data literacy and analytical skills, even with little or no prior coding experience.\u003c\/p\u003e\n\n\u003cp\u003eThis textbook builds a strong foundation across all three key areas of marketing analytics: descriptive, predictive and prescriptive, showing how each contributes to better marketing insight and decision making. It explores no-code to low-code analytical approaches, data preparation, A\/B testing, Market Basket Analysis and the integration of AI, machine learning and big data into marketing practice. Understand how marketers use cluster analysis, data mining, visualisation, segmentation and other techniques to understand consumers, optimise campaigns and deliver measurable results.\u003c\/p\u003e\n\n\u003cp\u003eLearning features include:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003edefined learning objectives and practical exercises for structured study\u003c\/li\u003e\n    \u003cli\u003ediscussion questions and a key terms and formulae list to reinforce critical thinking\u003c\/li\u003e\n    \u003cli\u003eonline resources with PowerPoint slides\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eCombining academic rigour with industry practice, \u003cem\u003eAdvanced Marketing Analytics\u003c\/em\u003e equips postgraduate students with the analytical mindset and practical tools to turn complex marketing data into strategic, evidence-based insights.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47933627171052,"sku":"9781398622876","price":449.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398622876-advanced-marketing-analytics.jpg?v=1783878825"}],"url":"https:\/\/bookhero.live\/collections\/nasir-salari.oembed","provider":"Book Hero","version":"1.0","type":"link"}