{"title":"MichaelAaron Flicker","description":"\u003cp\u003eWelcome to our curated collection featuring the works of \u003cem\u003eMichaelAaron Flicker\u003c\/em\u003e, a visionary author in the realms of Business and Entrepreneurship. Flicker’s insightful narratives offer a unique exploration into the intricacies of the human psyche, often revealing unconventional strategies for success in today's fast-paced business world.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is \u003cstrong\u003eHacking the Human Mind\u003c\/strong\u003e, a groundbreaking book that delves into the psychological elements influencing business and personal growth. Flicker sheds light on the mental frameworks that drive our decision-making processes and offers actionable insights for harnessing these techniques to foster innovation and entrepreneurial success.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a seasoned entrepreneur or a budding business enthusiast, Flicker’s books provide valuable perspectives to help you unlock your potential and navigate the complexities of the modern marketplace. Dive into his captivating works and start your journey towards mastering the art of strategic thinking and entrepreneurial acumen.\u003c\/p\u003e","products":[{"product_id":"hacking-the-human-mind-by-michaelaaron-flicker-9781804091326","title":"Hacking the Human Mind","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eBehavioural Science Lessons from the Best\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eAll marketers aim to learn from the best. But how do you identify the tactics responsible for a company's success? A stab in the dark?\u003c\/p\u003e\n\n\u003cp\u003eHere's where behavioural science can help - because unlike much of marketing theory, it has a solid evidence base. Spot the behavioural biases, and you can understand why a tactic works.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eGet a Behavioural Superboost\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eBrands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eHacking the Human Mind\u003c\/em\u003e, we identify the behavioural-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cem\u003eWhat People Say about The Illusion of Choice and The Choice Factory\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"Marketers are likely to be enriched intellectually and commercially by this book, which offers a trove of useful insights that are both grounded in scientific research and presented compellingly.\"\u003cbr\u003e\n- Robert Cialdini, Author of \u003cem\u003eInfluence\u003c\/em\u003e and \u003cem\u003ePre-suasion\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"This book will make you better at your job. If you're trying to get your head around behavioural science, or how to apply it, look no further - Shotton has done all the hard work for you.\"\u003cbr\u003e\n- Jonah Berger, Author of \u003cem\u003eContagious\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"No one should be allowed near a layout pad or a keyboard until they have read this book. It is an antidote to the tediously direct and transactional nature of much of modern marketing.\"\u003cbr\u003e\n- Rory Sutherland, Author of \u003cem\u003eAlchemy\u003c\/em\u003e, Vice-chairman of Ogilvy\u003c\/p\u003e\n\n\u003cp\u003e\"Explains lesser-known research in an easy-to-read manner to give consumers and businesses insights into how products persuade.\"\u003cbr\u003e\n- Nir Eyal, Author, \u003cem\u003eHooked\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46760757395692,"sku":"9781804091326","price":44.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/8927563482830.jpg?v=1756177135"}],"url":"https:\/\/bookhero.live\/collections\/michaelaaron-flicker.oembed","provider":"Book Hero","version":"1.0","type":"link"}