{"title":"Michael Zakkour","description":"\u003cp\u003eWelcome to the Michael Zakkour collection, where the dynamic world of business and entrepreneurship comes to life. Michael Zakkour is an esteemed author and thought leader renowned for his deep insights into global commerce, with a particular focus on the Chinese market. His work is a treasure trove for anyone interested in understanding the intricate dynamics of modern consumerism.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout titles in this collection is \u003cem\u003eChina's Super Consumers\u003c\/em\u003e. In this book, Zakkour delves into the extraordinary transformation of Chinese consumers and the immense impact they have on the global economy. Through compelling narratives and thorough research, he offers invaluable perspectives on how businesses can navigate and succeed in this ever-evolving landscape.\u003c\/p\u003e\n\n\u003cp\u003eZakkour's expertise extends beyond just China; his works provide strategic wisdom applicable to business practices worldwide. Whether you're an entrepreneur, a business leader or simply intrigued by economic trends, Michael Zakkour's books offer a wealth of knowledge and inspiration.\u003c\/p\u003e\n\n\u003cp\u003eExplore the Michael Zakkour collection today and gain a deeper understanding of the forces shaping the global marketplace.\u003c\/p\u003e","products":[{"product_id":"chinas-super-consumers-by-savio-chan-9781118834749","title":"China's Super Consumers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eChinese Consumers are Changing The World – Understand Them and Sell To Them\u003c\/b\u003e\n\n\u003cp\u003eChina has transformed itself from a feudal economy in the 19\u003csup\u003eth\u003c\/sup\u003e century, to Mao and Communism in the 20\u003csup\u003eth\u003c\/sup\u003e century, to the largest consumer market in the world by the early 21\u003csup\u003est\u003c\/sup\u003e century. \u003ci\u003eChina's Super Consumers\u003c\/i\u003e explores the extraordinary birth of consumerism in China and explains who these super consumers are. \u003ci\u003eChina's Super Consumers\u003c\/i\u003e offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly \u003ci\u003ewhy\u003c\/i\u003e they buy.\u003c\/p\u003e\n\n\u003cp\u003eThe book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA hands-on resource for succeeding in the Chinese marketplace\u003c\/li\u003e\n  \u003cli\u003eFilled with real-world stories of companies who have made an impact in China\u003c\/li\u003e\n  \u003cli\u003eDiscover what the Chinese consumer wants and how to deliver the goods\u003c\/li\u003e\n  \u003cli\u003eWritten by Savio Chan and Michael Zakkour, two leading experts on the Chinese market\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854224871660,"sku":"9781118834749","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9294553482586.jpg?v=1759238216"}],"url":"https:\/\/bookhero.live\/collections\/michael-zakkour.oembed","provider":"Book Hero","version":"1.0","type":"link"}