{"title":"Michael Youngblood","description":"\u003cp\u003eDiscover the compelling works of Michael Youngblood, a distinguished author in the field of Business \u0026amp; Entrepreneurship. His insightful writings delve into the complexities of modern business dynamics, offering fresh perspectives and innovative strategies for today’s entrepreneurs. As you explore this collection, you will encounter his acclaimed book, \u003cem\u003eRethinking Users\u003c\/em\u003e, which challenges conventional views and provides actionable ideas for understanding and engaging with users in a rapidly evolving marketplace.\u003c\/p\u003e\n\n\u003cp\u003eYoungblood’s approach redefines user interaction, empowering businesses to forge meaningful connections and adapt to changing consumer landscapes. His expertise and thorough analysis make his works an invaluable resource for business professionals, entrepreneurs, and anyone interested in the intersection of business and technology.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are seeking to enhance your entrepreneurial skills or gain deeper insights into user-centric strategies, Michael Youngblood’s writings provide the knowledge and inspiration to drive success in today’s competitive business environment.\u003c\/p\u003e","products":[{"product_id":"rethinking-users-by-michael-youngblood-9789063695811","title":"Rethinking Users","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eKnowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today's complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eRethinking Users\u003c\/em\u003e introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centred thinking and design inspiration. Suitable for designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46722548826348,"sku":"9789063695811","price":93.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3205263485415.jpg?v=1754655286"}],"url":"https:\/\/bookhero.live\/collections\/michael-youngblood.oembed","provider":"Book Hero","version":"1.0","type":"link"}