{"title":"Melanie Deziel","description":"\u003cp\u003eMelanie Deziel’s work offers insightful perspectives on the intersection of business strategy and data storytelling. Her books guide readers through harnessing the power of narrative to make compelling, evidence-based arguments that resonate in the corporate world.\u003c\/p\u003e\n\n\u003cp\u003eWith a practical yet engaging approach, her writing is ideal for entrepreneurs and professionals seeking to enhance their communication skills and influence through clear, impactful storytelling. Expect thoughtful advice grounded in business and entrepreneurship contexts.\u003c\/p\u003e","products":[{"product_id":"prove-it-by-melanie-deziel-9781774582015","title":"Prove It","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eYou know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers claiming to be the best, fastest, and most caring, your brand is literally on trial—and you had better deliver the proof.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eProve It\u003c\/em\u003e, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they'll walk you step-by-step through the process of identifying and categorising your business promises—even the ones you don't realise you're making.\u003c\/p\u003e\n\n\u003cp\u003eYou'll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show—not tell!—the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you'll discover the right format and platform to deliver each type of evidence to make sure your \"jury of consumers\" connects with your case.\u003c\/p\u003e\n\n\u003cp\u003eIt's time to stand out from all the brands that shout \"trust us, we're great!\" at a sceptical audience. Your customers are waiting for you to prove it. So pick up this book and find out how.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":48243757842668,"sku":"9781774582015","price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781774582015-prove-it-1.jpg?v=1787988997"}],"url":"https:\/\/bookhero.live\/collections\/melanie-deziel.oembed","provider":"Book Hero","version":"1.0","type":"link"}