{"title":"Matt Johnson","description":"\u003cp\u003eWelcome to our curated collection of works by Matt Johnson, a fresh voice in the realm of Business \u0026amp; Entrepreneurship literature. Matt Johnson is renowned for his insightful exploration of branding and its pivotal role in business success. His works seamlessly blend practical strategies with evidence-based research, making them indispensable resources for both budding entrepreneurs and seasoned business professionals.\u003c\/p\u003e\n\n\u003cp\u003eOne of his standout works, \u003cem\u003eBranding that Means Business\u003c\/em\u003e, delves deeply into how brands can create meaningful connections with their audience. It's not just about logos and slogans; Johnson sheds light on the emotional and psychological aspects of branding that truly resonate in today's competitive market.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to refine your business strategy or seeking inspiration to propel your entrepreneurial journey, Matt Johnson's books provide a wealth of knowledge and actionable insights. Dive into his collection and discover how his expertise can transform your business approach.\u003c\/p\u003e","products":[{"product_id":"branding-that-means-business-by-matt-johnson-9781788168663","title":"Branding that Means Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBrands are all around us, more entwined with our lives than ever before. They have the power to shape not just what we buy, but how we act and how we feel about ourselves.\u003c\/p\u003e\n\n\u003cp\u003eKnowing how brands are built and add value has always been an important business skill. But, as the rules of engagement shift and change, it's become crucial. No longer the exclusive preserve of marketeers and brand managers, we all need to understand the deep interplay between brands, consumers, and society in general.\u003c\/p\u003e\n\n\u003cp\u003eWith traditional communication channels imploding and internet platforms and influencers riding high, it's more important than ever that we focus on one key constant: brands only matter when they mean something to our consumers and customers. And that means understanding not just the dynamics of our markets, but also the fundamentals of human nature and behaviour.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBranding that Means Business\u003c\/i\u003e offers a new approach that will show you how to build a meaningful brand.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46719134662892,"sku":"9781788168663","price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18215673482824.jpg?v=1754543939"}],"url":"https:\/\/bookhero.live\/collections\/matt-johnson.oembed","provider":"Book Hero","version":"1.0","type":"link"}