{"title":"Matt Fitzgerald","description":"\u003cp\u003e\u003cstrong\u003eMatt Fitzgerald\u003c\/strong\u003e offers insightful guides that blend sports science with practical training advice. His books explore the mental and physical aspects of endurance sports, providing strategies to enhance performance and resilience.\u003c\/p\u003e\n\n\u003cp\u003eFrom nutrition to motivation, Fitzgerald's writing supports athletes seeking to optimise their health and athletic potential. Readers will find compelling analyses of how mindset and discipline shape success in running, cycling, and beyond.\u003c\/p\u003e","products":[{"product_id":"the-comeback-quotient","title":"The Comeback Quotient","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eThe Comeback Quotient\u003c\/i\u003e by Matt Fitzgerald delves into the extraordinary world of sports, exploring the captivating journeys of athletes who have faced insurmountable challenges and emerged victorious. This book doesn't just recount tales of triumph; it delves deep into the minds and strategies of these champions, uncovering what it takes to not only bounce back but to come back stronger. Readers will be captivated by the stories of resilience from triathletes like Mirinda Carfrae, ultrarunners such as Rob Krar, and a host of other athletes across various disciplines, including rowing, skiing, and cycling.\u003c\/p\u003e\n\n\u003cp\u003eFitzgerald introduces the concept of 'ultrarealists' – individuals who achieve incredible comebacks by fully accepting, embracing, and addressing their realities. Through a blend of gripping sports narratives and cutting-edge psychological insights, he breaks down the mental frameworks and practical steps that these athletes use to overcome setbacks. This approach makes \u003ci\u003eThe Comeback Quotient\u003c\/i\u003e not only an inspiring read but also a valuable guide for anyone looking to apply these principles in their own life challenges.\u003c\/p\u003e\n\n\u003cp\u003eFollowing in the tradition of his best-selling work \u003ci\u003eHow Bad Do You Want It?\u003c\/i\u003e, Fitzgerald combines scientific research with the real-life experiences of top athletes to offer readers a comprehensive understanding of what makes a successful comeback. His narrative will change forever how you perceive the obstacles in your own life, providing a toolkit of elite-tested mental strategies to turn setbacks into comebacks.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Comeback Quotient\u003c\/i\u003e is more than just a collection of stories; it is a manifesto on the power of the human spirit and the potential within each of us to overcome adversity. With endorsements from notable figures like Jim Afremow, author of \u003ci\u003eThe Champion's Mind\u003c\/i\u003e, and Ben Rosario, Head Coach of \u003ci\u003eHOKA ONE ONE NAZ Elite\u003c\/i\u003e, this book stands as a powerful testament to the resilience and perseverance that lie at the heart of athletic greatness.\u003c\/p\u003e\n\n\u003cp\u003e\"When the worst has happened, the best is next. \u003ci\u003eThe Comeback Quotient\u003c\/i\u003e by Matt Fitzgerald provides elite-tested mental strategies for loving the comeback more than hating the setback.\"—Jim Afremow, author of \u003ci\u003eThe Champion's Mind\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"Matt Fitzgerald has a winner in \u003ci\u003eThe Comeback Quotient\u003c\/i\u003e. You will be on the edge of your seat as he tells the inspiring comeback stories from some of the most interesting individuals on the face of the earth, realizing by the end that along the way you have been given a blueprint to orchestrate a few comebacks of your own.\"—Ben Rosario, Head Coach, \u003ci\u003eHOKA ONE ONE NAZ Elite\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":45707008901356,"sku":"9780711262614","price":29.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780711262614.jpg?v=1725894626"},{"product_id":"8020-running-by-matt-fitzgerald-9780451470881","title":"80\/20 Running","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eRenowned running writer Matt Fitzgerald's hands-on guide to the groundbreaking method of training preferred by professionals, now available for runners of all abilities.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eTrain easier to run faster.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis revolutionary training method has been embraced by elite runners—with extraordinary results—and now you can do it, too.\u003c\/p\u003e\n\n\u003cp\u003eRespected running and fitness expert Matt Fitzgerald explains how the 80\/20 running programme—in which you do 80 percent of runs at a lower intensity and just 20 percent at a higher intensity—is the best change runners of all abilities can make to improve their performance. With a thorough examination of the science and research behind this training method, \u003cem\u003e80\/20 Running\u003c\/em\u003e is a hands-on guide for runners of all levels with training programmes for 5K, 10K, half-marathon, and marathon distances.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003e80\/20 Running\u003c\/em\u003e, you'll discover how to transform your workouts to avoid burnout:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eRuns will become more pleasant and less draining\u003c\/li\u003e\n    \u003cli\u003eYou'll carry less fatigue from one run to the next\u003c\/li\u003e\n    \u003cli\u003eYour performance will improve in the few high-intensity runs\u003c\/li\u003e\n    \u003cli\u003eYour fitness levels will reach new heights\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003e80\/20 Running\u003c\/em\u003e promotes a message that all runners—as well as cyclists, triathletes, and even weight-loss seekers—can embrace: Get better results by making the majority of your workouts easier.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46445903118572,"sku":"9780451470881","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780451470881.jpg?v=1747375729"},{"product_id":"how-bad-do-you-want-it-by-matt-fitzgerald-9781781315279","title":"How Bad Do You Want It?","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDrawing on cutting-edge scientific research, \u003ci\u003eHow Bad Do You Want It?\u003c\/i\u003e suggests concrete habits and tactics we can use to cultivate our own mental strength, whilst providing thrilling accounts of some of the most inspiring and astonishing feats in sporting history.\u003c\/p\u003e\n\n\u003cp\u003eIn 2010, Sammy Wanjiru entered the Boston Marathon suffering from injuries to his knee and his lower back, a stomach virus that prevented him from training, and a lifestyle that meant he spent more time in nightclubs than on the track. He shouldn't have even been able to finish the race, and at times he seemed as if he literally had nothing left to give, yet in an epic battle, he crossed the finishing line first. How did he manage it? \u003ci\u003eHow Bad Do You Want It?\u003c\/i\u003e describes a new 'psychobiological' model of endurance performance connecting the mind, body, and brain.\u003c\/p\u003e\n\n\u003cp\u003eCompelling accounts from triathlon, cycling, running, rowing, and swimming are viewed through the lens of this model, shedding new light on what science has to say about mental fortitude in sports. Featured athletes include: Sammy Wanjiru, Jenny Barringer, Greg LeMond, Willie Stewart, Cadel Evans, Joseph Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, and Steve Prefontaine.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46521130877164,"sku":"9781781315279","price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5853413482822.jpg?v=1749004402"},{"product_id":"the-endurance-diet-by-matt-fitzgerald-9780738218977","title":"The Endurance Diet","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eSports Nutritionist Matt Fitzgerald has spent nearly twenty years studying the diets of top professional endurance athletes, who are among the fittest and healthiest people in the world. As a result, he has identified five core habits, most of which are contrary to what popular diets advise, that are essential to maximising workout benefits.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Endurance Diet\u003c\/em\u003e shares key strategies for optimal health and performance: eat everything, eat quality, eat carbohydrate, eat enough, and eat individually. Whether you want to lose weight, win a race, or look a little more like an elite athlete, this plan is for you.\u003c\/p\u003e\n\n\u003cp\u003e\"I am always amazed at how much I learn from Matt Fitzgerald's books.\" — Shalane Flanagan, Olympic bronze medallist\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47464316862700,"sku":"9780738218977","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780738218977-the-endurance-diet.jpg?v=1775046968"},{"product_id":"iron-war-by-matt-fitzgerald-9781780871349","title":"Iron War","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eLonglisted for the William Hill Sports Book of the Year 2012.\u003c\/b\u003e\n\nOn October 14, 1989, driven by one of the most intense and lasting two-man rivalries in any sport, a pair of generational talents at the height of their powers ran a race that redefined human limits.\n\nThe battle between Dave Scott and Mark Allen at the 13th Hawaii Ironman stands as one of the most dramatic stories in the history of athletics. The two greatest athletes of triathlon's pioneering generation raced side by side, literally, for eight straight hours at breakneck speed before Allen finally tore away from his longtime nemesis with less than two miles left in the 140.6-mile event. His margin of victory was a scant 58 seconds. So intense was the drama, the race came to be known as \u003cem\u003eIron War\u003c\/em\u003e - the single most awe-inspiring sporting event ever witnessed.\n\nMore than a compelling story, \u003cem\u003eIron War\u003c\/em\u003e is a fascinating exploration of how Scott and Allen pushed themselves and each other - and what it takes for anyone to break through perceived limits. Much as Christopher McDougall added depth to \u003cem\u003eBorn to Run\u003c\/em\u003e by tying in new research on the evolutionary origins of humans as runners, \u003cem\u003eIron War\u003c\/em\u003e shows how new discoveries in neuroscience explain how some elite athletes are able to literally will their bodies to do things that should be beyond their capacities.\n\nThe book weaves an examination of the anatomy of mental toughness into a gripping tale of athletic adventure. With its emotional and intellectual depth, \u003cem\u003eIron War\u003c\/em\u003e is a captivating and thought-provoking portrait of the human will.\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47596686278892,"sku":"9781780871349","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781780871349-iron-war.jpg?v=1777936283"}],"url":"https:\/\/bookhero.live\/collections\/matt-fitzgerald.oembed","provider":"Book Hero","version":"1.0","type":"link"}