{"title":"Martin Kihn","description":"\u003cp\u003eExplore the insightful world of Martin Kihn, a renowned author whose works are essential in the realm of business and entrepreneurship. With a knack for transforming complex concepts into accessible, engaging material, Kihn provides readers with the tools to thrive in the ever-evolving landscape of modern business.\u003c\/p\u003e\n\n\u003cp\u003eKihn's collection includes pioneering works such as \u003cem\u003eAgentforce\u003c\/em\u003e, which delves into effective strategies for success in real estate and sales. \u003cem\u003eCustomer 360\u003c\/em\u003e offers an in-depth look at modern strategies for achieving a holistic understanding of customer data, vital for businesses aiming to enhance their consumer relationships. Meanwhile, \u003cem\u003eCustomer Data Platforms\u003c\/em\u003e serves as a comprehensive guide to the implementation and optimisation of customer data platforms, crucial for driving business growth and efficiency.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're seeking to broaden your skills in business or enhance your understanding of customer relations, Martin Kihn's books are invaluable resources for aspiring entrepreneurs and seasoned professionals alike. Dive into his works to unlock practical wisdom that combines theory with real-world applicability, enriching your journey in the business world.\u003c\/p\u003e","products":[{"product_id":"agentforce-by-martin-kihn-9781394349227","title":"Agentforce","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eIntroducing AI agents, the groundbreaking third wave of AI's integration in the workforce\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eAgentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry\u003c\/i\u003e tells you how companies can create and control their own AI agents and build a virtual workforce. It goes behind-the-scenes on how Salesforce built a platform to drive AI agents, solving problems like hallucinations and bias through a framework that gives agents strict roles, data sources, actions, guardrails and channels to reach customers. This book draws from extensive research and exclusive access to Salesforce's leaders and their ambitious plan to dominate the race to develop and own the AI agent space.\u003c\/p\u003e\n\n\u003cp\u003eIn this book, readers will find information on:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eAI agents as a \"third wave\" of AI development that goes far beyond simple chatbots and \"co-pilots\" through harmonized data, Retrieval Augmented Generation (RAG), and Salesforce's innovative Atlas Reasoning Engine\u003c\/li\u003e\n    \u003cli\u003eSteps to develop prompt guidance, topic creation (areas of work), explicit instructions, and a menu of actions allowed\u003c\/li\u003e\n    \u003cli\u003eSalesforce customers, such as Saks and OpenTable, that are already using AI agents with success\u003c\/li\u003e\n    \u003cli\u003eThe effects of AI and automation on the job market\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ci\u003eAgentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry\u003c\/i\u003e is an indispensable, forward-thinking resource on the subject for all leaders in business seeking to supercharge their organizations' initiatives through the latest developments in a rapidly advancing field.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46853516853484,"sku":"9781394349227","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/272651d54d7af6af647bceab4dc62b64.jpg?v=1759260357"},{"product_id":"customer-360-by-martin-kihn-9781394273614","title":"Customer 360","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBecome more competitive by developing a superior customer experience through data, AI, and trust—\u003c\/strong\u003e\u003cstrong\u003eand get your organisation ready for AI agents like Agentforce.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c\/em\u003e delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.\u003c\/p\u003e\n\n\u003cp\u003eTo demonstrate the influence and importance of these ideas, the book contains a multitude of real-world case studies from companies in a range of industries, with diverse business models, and at various stages of digital maturity. Readers will learn about:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUsing exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails.\u003c\/li\u003e\n    \u003cli\u003eGetting ready to utilise exciting emerging technologies such as AI agents and autonomous AI.\u003c\/li\u003e\n    \u003cli\u003eOrganising data around customers, prospects, and accounts—even if that data comes from many different sources in different formats.\u003c\/li\u003e\n    \u003cli\u003eMaking new technologies an extension of your existing data investments so that both work better.\u003c\/li\u003e\n    \u003cli\u003eChoosing a strategy and implementation plan to minimise time-to-value and ensure success by weighing build, buy, or partner options.\u003c\/li\u003e\n    \u003cli\u003eHandling internal stakeholders and managing change in a way that benefits the business.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFor business leaders, executives, managers, and entrepreneurs, \u003cem\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c\/em\u003e is an essential read to understand and connect technology, people, processes, and strategy—truly the future of customer engagement—and leave competitors wondering what just happened.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854429704428,"sku":"9781394273614","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394273614.jpg?v=1759241190"},{"product_id":"customer-data-platforms-by-martin-kihn-9781119790112","title":"Customer Data Platforms","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMaster the hottest technology around to drive marketing success\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMarketers are faced with a stark and challenging dilemma: customers demand deep personalisation, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms (CDPs) have come to the fore, offering companies a way to capture, unify, activate, and analyse customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? \u003cem\u003eCustomer Data Platforms\u003c\/em\u003e takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalisation.\u003c\/p\u003e\n\n\u003cp\u003eOver the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. \u003cem\u003eCustomer Data Platforms\u003c\/em\u003e breaks down the fundamentals, including how to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUnderstand the problems of managing customer data\u003c\/li\u003e\n    \u003cli\u003eUnderstand what CDPs are and what they do (and don't do)\u003c\/li\u003e\n    \u003cli\u003eOrganise and harmonise customer data for use in marketing\u003c\/li\u003e\n    \u003cli\u003eBuild a safe, compliant first-party data asset that your brand can use as fuel\u003c\/li\u003e\n    \u003cli\u003eCreate a data-driven culture that puts customers at the centre of everything you do\u003c\/li\u003e\n    \u003cli\u003eUnderstand how to use AI and machine learning to drive the future of personalisation\u003c\/li\u003e\n    \u003cli\u003eOrchestrate modern customer journeys that react to customers in real-time\u003c\/li\u003e\n    \u003cli\u003ePower analytics with customer data to get closer to true attribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIn this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854429966572,"sku":"9781119790112","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119790112.jpg?v=1759241218"}],"url":"https:\/\/bookhero.live\/collections\/martin-kihn.oembed","provider":"Book Hero","version":"1.0","type":"link"}