{"title":"Martha Rogers","description":"\u003cp\u003eWelcome to our collection dedicated to Martha Rogers, a renowned author and thought leader in the fields of business and entrepreneurship. With a focus on innovative strategies and customer-centric approaches, Martha Rogers' works serve as essential resources for professionals looking to enhance their business acumen and effectively manage customer relationships.\u003c\/p\u003e\n\n\u003cp\u003eMartha Rogers is perhaps best known for her insightful book, \u003cem\u003eManaging Customer Experience and Relationships\u003c\/em\u003e. In this influential work, she delves deep into the intricacies of customer interactions and how businesses can leverage these relationships for sustained success and growth. By blending theoretical insights with practical advice, Rogers helps readers understand the critical importance of customer experience management in today’s competitive market.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are an entrepreneur aiming to make your mark or a seasoned business leader seeking to refine your strategies, Martha Rogers' books offer invaluable guidance to help you navigate the complex world of business. Explore her collection today to discover strategies that can transform the way you engage with your customers and drive your business forward.\u003c\/p\u003e","products":[{"product_id":"managing-customer-experience-and-relationships-by-don-peppers-9781119815334","title":"Managing Customer Experience and Relationships","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eEvery business on the planet is trying to maximise the value created by its customers\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLearn how to do it, step by step, in this newly revised Fourth Edition of \u003ci\u003eManaging Customer Experience and Relationships: A Strategic Framework.\u003c\/i\u003e Written by Don Peppers and Martha Rogers, Ph.D., recognised for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very centre of its business model, and to \"treat different customers differently.\"\u003c\/p\u003e\n\n\u003cp\u003eThis latest edition adds new material including:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHow to manage the mass-customisation principles that drive digital interactions\u003c\/li\u003e\n    \u003cli\u003eHow to understand and manage data-driven marketing analytics issues, without having to do the maths\u003c\/li\u003e\n    \u003cli\u003eHow to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses\u003c\/li\u003e\n    \u003cli\u003eHow to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google\u003c\/li\u003e\n    \u003cli\u003eTeaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIdeal not just for students, but for managers, executives, and other business leaders, \u003ci\u003eManaging Customer Experience and Relationships\u003c\/i\u003e should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854654427372,"sku":"9781119815334","price":192.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9926100691818c346edbe34d92e18244.jpg?v=1759266796"}],"url":"https:\/\/bookhero.live\/collections\/martha-rogers.oembed","provider":"Book Hero","version":"1.0","type":"link"}