{"title":"Mark Shaw","description":"\u003cp\u003eExplore the captivating world of Mark Shaw, a distinguished author who excels in both the realms of business and history. With an impressive ability to unravel complex topics into engaging narratives, Shaw's work appeals to a diverse readership, from aspiring entrepreneurs to history enthusiasts.\u003c\/p\u003e\n\n\u003cp\u003eIn the arena of business and entrepreneurship, Shaw’s book, \u003cem\u003eCopywriting Third Edition\u003c\/em\u003e, serves as an invaluable guide. This comprehensive resource equips readers with essential skills in crafting compelling and effective copy, making it a must-read for anyone looking to enhance their communication prowess in the business world.\u003c\/p\u003e\n\n\u003cp\u003eDiving into the depths of history, Mark Shaw offers a thought-provoking exploration with \u003cem\u003eThe Poison Patriarch\u003c\/em\u003e. This gripping account navigates the intricate layers of political intrigue and historical events, providing fresh insights and riveting narratives that are both educational and enlightening.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're pursuing success in business or uncovering the hidden narratives of history, Mark Shaw's books promise knowledge and inspiration in equal measure. Discover his works today and enrich your intellectual journey.\u003c\/p\u003e","products":[{"product_id":"copywriting-third-edition-by-gyles-lingwood-9781529420241","title":"Copywriting Third Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eAn inspiring and essential book for everyone interested in improving the way they write\u003c\/b\u003e. - \u003ci\u003eBrian Minards, School of Advertising, Academy of Art University, San Francisco\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines, and internal communications. Aspects of writing for social media are integrated throughout.\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThere are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, \u003cem\u003eCopywriting, Third Edition\u003c\/em\u003e takes you through step-by-step processes that can help you to write content quickly and effectively.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46451524698348,"sku":"9781529420241","price":81.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14624133482732.jpg?v=1747568655"},{"product_id":"the-poison-patriarch-by-mark-shaw-9781510704190","title":"The Poison Patriarch","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003e\"An unusual route into the thicket of JFK conspiracy literature.\" -\u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eFocusing for the first time on why attorney general Robert F. Kennedy wasn't killed in 1963 instead of on why President John F. Kennedy was, Mark Shaw offers a stunning and provocative assassination theory that leads directly to the family patriarch, Joseph P. Kennedy. Mining fresh information and more than forty new interviews, Shaw weaves a spellbinding narrative involving Mafia don Carlos Marcello; Jack Ruby (Lee Harvey Oswald's killer); Ruby's attorney, Melvin Belli; and, ultimately, the Kennedy brothers and their father.\u003c\/p\u003e\n\n\u003cp\u003eShaw addresses these tantalizing questions: Why, shortly after his brother's death, did a grief-stricken RFK tell a colleague, \"I thought they would get one of us . . . I thought it would be me\"? Why was Belli, an attorney with almost no defence experience (but proven ties to the Mafia), chosen as Jack Ruby's attorney? How does Belli's Mafia connection call into question his legal strategy, which ultimately led to Ruby's first-degree murder conviction and death sentence? What was Joseph Kennedy's relationship to organised crime? And how was his insistence that JFK appoint RFK as attorney general tantamount to signing the president's death warrant?\u003c\/p\u003e\n\n\u003cp\u003eFor fifty years, Shaw maintains, researchers investigating the president's murder in Dallas have been looking at the wrong motives and actors. \u003ci\u003eThe Poison Patriarch\u003c\/i\u003e offers a shocking reassessment—one that is sure to alter the course of future assassination debates.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46850364473580,"sku":"9781510704190","price":34.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/24064153482725.jpg?v=1759084384"}],"url":"https:\/\/bookhero.live\/collections\/mark-shaw.oembed","provider":"Book Hero","version":"1.0","type":"link"}