{"title":"Mark Schatzker","description":"\u003cp\u003eDiscover the fascinating world of food and flavour with the acclaimed author Mark Schatzker. Known for his insightful exploration into the realm of taste and nutrition, Schatzker offers readers a unique blend of science, storytelling, and culinary curiosity. His works delve deep into the psychology and biology of craving, helping us understand the intricate relationship between the foods we eat and how we feel.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe End of Craving\u003c\/em\u003e, one of Schatzker's widely recognised titles, challenges our conventional understanding of consumption and satisfaction. This intriguing book not only sheds light on the complex nature of appetite but also proposes a thrilling re-evaluation of how we approach food in our daily lives.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for enthusiasts of Cooking \u0026amp; Food literature, Mark Schatzker's books provide a captivating and educational journey through the world of gastronomy. Whether you're a seasoned foodie, a curious reader, or someone looking to deepen their understanding of dietary habits, Schatzker’s writings are sure to inspire and enlighten. Explore his collection today and embark on a transformative adventure into the heart of taste.\u003c\/p\u003e","products":[{"product_id":"the-end-of-craving-by-mark-schatzker-9781501192487","title":"The End of Craving","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eThe international bestseller from award-winning writer Mark Schatzker that reveals how our dysfunctional relationship with food began—and how science is leading us back to healthier living and eating.\u003c\/b\u003e\n\n\u003cp\u003eFor the last fifty years, we have been fighting a losing war on food. We have cut fat, reduced carbs, eliminated sugar, and attempted every conceivable diet only to find that eighty-eight million American adults are prediabetic, more than a hundred million have high blood pressure, and nearly half now qualify as obese. The harder we try to control what we eat, the unhealthier we become. Why?\u003c\/p\u003e\n\n\u003cp\u003eMark Schatzker has spent his career travelling the world in search of the answer. Now, in \u003ci\u003eThe End of Craving\u003c\/i\u003e, he poses the profound question: What if the key to nutrition and good health lies not in resisting the primal urge to eat but in understanding its purpose?\u003c\/p\u003e\n\n\u003cp\u003eBeginning in the mountains of Europe and the fields of the Old South, Schatzker embarks on a quest to uncover the lost art of eating and living well. Along the way, he visits brain scanning laboratories and hog farms, and encounters cultural oddities and scientific paradoxes—northern Italians eat what may be the world’s most delicious cuisine, yet are among the world’s thinnest people; labourers in southern India possess an inborn wisdom to eat their way from sickness to good health. Schatzker reveals how decades of advancements in food technology have turned the brain’s drive to eat against the body, placing us in an unrelenting state of craving. Only by restoring the relationship between nutrition and the pleasure of eating can we hope to lead longer and happier lives.\u003c\/p\u003e\n\n\u003cp\u003eCombining cutting-edge science and ancient wisdom, \u003ci\u003eThe End of Craving\u003c\/i\u003e is an urgent and radical investigation that “charts a roadmap not just for healthy eating, but for joyous eating, too” (Dan Barber, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThe Third Plate\u003c\/i\u003e).\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46998684434668,"sku":"9781501192487","price":53.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6a06444fc03c3068a297b431d5001479.jpg?v=1763322715"}],"url":"https:\/\/bookhero.live\/collections\/mark-schatzker.oembed","provider":"Book Hero","version":"1.0","type":"link"}