{"title":"Mark Billige","description":"\u003cp\u003eExplore the insightful works of \u003cstrong\u003eMark Billige\u003c\/strong\u003e, a renowned author in the field of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. With a keen understanding of the intricacies of scaling businesses and fostering innovation, Mark Billige offers readers a comprehensive look into modern business strategies.\u003c\/p\u003e\n\n\u003cp\u003eHis works, including the popular book \u003cem\u003eScaling Innovation\u003c\/em\u003e, delve into the methods and mindsets necessary for cultivating growth and innovation within companies of any size. Whether you are an aspiring entrepreneur or a seasoned business professional, Billige's clear and concise writing provides valuable insights and practical advice that can help you drive success and sustainability in your business ventures.\u003c\/p\u003e\n\n\u003cp\u003eDiscover the transformative power of his ideas and equip yourself with the tools you need to excel in today's dynamic business environment. With Mark Billige's books, you're not just reading about business, you're learning how to revolutionise it.\u003c\/p\u003e","products":[{"product_id":"scaling-innovation-by-madhavan-ramanujam-9781119633068","title":"Scaling Innovation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eYou've built a great product—now what?\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast—and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetise too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetisation potential. And then there are those who assume a great product will sell itself, only to realise too late that pricing, packaging, positioning and value selling matter just as much.\u003c\/p\u003e\n\n\u003cp\u003eThe true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetisation—instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value.\u003c\/p\u003e\n\n\u003cp\u003eIn this highly-anticipated sequel to \u003ci\u003eMonetizing Innovation\u003c\/i\u003e, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies—including 50+ unicorns—the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, \u003ci\u003eScaling Innovation\u003c\/i\u003e reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business.\u003c\/p\u003e\n\n\u003cp\u003eIf you want to scale smartly, outmanoeuvre competition, and unlock exponential revenue, this book will show you how.\u003c\/p\u003e\n\n\u003cp\u003eInside, you'll learn:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eWhy the “single-engine strategy” dooms so many businesses—and how to avoid it\u003c\/li\u003e\n    \u003cli\u003eHow to create outcome and usage-based monetisation models\u003c\/li\u003e\n    \u003cli\u003eThe secrets to mastering value messaging—and getting customers to pay what you're worth\u003c\/li\u003e\n    \u003cli\u003eMastering sales negotiations—“give and get” strategies to close faster, better and more often\u003c\/li\u003e\n    \u003cli\u003eHow to stop churn before it happens, maximise upsells, and handle price increases with confidence\u003c\/li\u003e\n    \u003cli\u003eThe essential tactics for balancing market share and wallet share—without losing momentum\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf \u003ci\u003eMonetizing Innovation\u003c\/i\u003e taught you how to build a great product, \u003ci\u003eScaling Innovation\u003c\/i\u003e will teach you how to build a great business—one that thrives, scales, and creates real enterprise value.\u003c\/p\u003e\n\n\u003cp\u003eRead it. Apply it. Build something that lasts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854821019884,"sku":"9781119633068","price":64.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/41179c8b5a2e1fb309e861e61e3811bb.jpg?v=1759264458"}],"url":"https:\/\/bookhero.live\/collections\/mark-billige.oembed","provider":"Book Hero","version":"1.0","type":"link"}