{"title":"Marcus Collins","description":"\u003cp\u003eMarcus Collins offers insightful explorations into the dynamic world of business and entrepreneurship, blending practical advice with a passionate embrace of cultural identity. His works invite readers to consider how culture shapes success and innovation in today’s competitive landscape.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eFor the Culture\u003c\/em\u003e exemplifies Collins’ ability to inspire and challenge entrepreneurs to forge paths that reflect both ambition and authenticity. His books are essential for those seeking a fresh perspective on business with a strong foundation in community and values.\u003c\/p\u003e","products":[{"product_id":"for-the-culture-by-marcus-collins-9781035020027","title":"For the Culture","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDiscover the Powerful Force Behind What We Buy, What We Do, and Who We Want to Be\u003c\/p\u003e\n\n\u003cp\u003eWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In \u003cem\u003eFor the Culture\u003c\/em\u003e, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities, we first need to think hard about what we will contribute to those communities and how we align with their core values.\u003c\/p\u003e\n\n\u003cp\u003eCollins uses stories from his own life as a top marketer— from spear-heading digital strategy for Beyoncé, to working with iTunes and Nike+ on their collaboration, to the successful launch of the Nets NBA team in Brooklyn— to break down the ways in which culture influences behaviour. Then, he shows readers how they can do the same. With a deep perspective based on a century's worth of data, and designed for our hyper-connected, light-speed world, \u003cem\u003eFor the Culture\u003c\/em\u003e will give readers the tools for building a brand by encouraging us to always consider not only what culture can do for us, but what we can do for the culture.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":48242215354604,"sku":"9781035020027","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781035020027-for-the-culture-1.jpg?v=1787966827"},{"product_id":"for-the-culture-by-marcus-collins-9781035020034","title":"For the Culture","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFrom Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e‘Compelling and vivid’\u003c\/em\u003e - Robert Cialdini, author of \u003cem\u003ePre-Suasian\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In \u003cem\u003eFor the Culture\u003c\/em\u003e, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.\u003c\/p\u003e\n\n\u003cp\u003eWith a deep perspective based on a century's worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer - including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds - he shows how you can do the same.\u003c\/p\u003e\n\n\u003cp\u003eFull of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, \u003cem\u003eFor the Culture\u003c\/em\u003e offers the essential tools for creating lasting engagement and influence.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e‘Some people seem to intuitively “get it.” Most do not. Collins articulates “it” for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture’\u003c\/em\u003e - Steve Huffman, co-founder and CEO, Reddit\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":48242215452908,"sku":"9781035020034","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781035020034-for-the-culture-1.jpg?v=1787966839"}],"url":"https:\/\/bookhero.live\/collections\/marcus-collins.oembed","provider":"Book Hero","version":"1.0","type":"link"}