{"title":"Marc Stickdorn","description":"\u003cp\u003eExplore the compelling world of service design with the works of Marc Stickdorn, a renowned expert in the field. Famed for his interdisciplinary approach, Stickdorn seamlessly combines the realms of business and design, bringing innovative strategies to entrepreneurs and industry professionals alike. His books offer profound insights into the intricacies of designing exceptional service experiences.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis is Service Design Thinking\u003c\/em\u003e is a standout title in his collection. This book is essential reading for anyone interested in understanding the principles and practices that underpin successful service design. Stickdorn, along with his collaborators, demystifies complex concepts and provides readers with practical tools for application in real-world business scenarios.\u003c\/p\u003e\n\n\u003cp\u003eStickdorn’s work is indispensable for those aiming to develop a deeper understanding of customer experience and engagement strategies. His books are not only educational but also actionable, equipping readers with the knowledge to implement effective service design methodologies within their organisations.\u003c\/p\u003e\n\n\u003cp\u003eDiscover Marc Stickdorn’s contributions to the field and take the next step towards mastering service design in your business ventures.\u003c\/p\u003e","products":[{"product_id":"this-is-service-design-thinking-by-marc-stickdorn-9781118156308","title":"This is Service Design Thinking","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eHow to design and market services to create outstanding customer experiences\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eService design thinking is the designing and marketing of services that improve the customer experience and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThis Is Service Design Thinking\u003c\/i\u003e combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eBasics:\u003c\/b\u003e outlines service design thinking along five basic principles\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eTools:\u003c\/b\u003e describing a variety of tools and methods used in Service Design Thinking\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eCases:\u003c\/b\u003e vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAt the end, a one-page \"Customer Journey Canvas\" is included, which can be used to quickly sketch any service on a single sheet of paper—capturing different stakeholder concerns: e.g. customers, front-line staff and management.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855330300140,"sku":"9781118156308","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2b907b28c84c5f9c7164605bc1c04109.jpg?v=1759278903"}],"url":"https:\/\/bookhero.live\/collections\/marc-stickdorn.oembed","provider":"Book Hero","version":"1.0","type":"link"}