{"title":"Mandy Pearse","description":"\u003cp\u003eWelcome to our Mandy Pearse collection, where you will discover insightful resources that delve into the dynamic world of public relations and strategic communication. Mandy Pearse is a renowned expert in the field of business and entrepreneurship, particularly recognized for her work in planning and managing effective public relations campaigns.\u003c\/p\u003e\n\n\u003cp\u003eWith a wealth of experience and a practical approach to the subject, Mandy's books offer invaluable guidance for anyone looking to navigate the complexities of PR with confidence and finesse. Her works provide strategic insights and actionable techniques, making them essential reading for both seasoned professionals and aspiring entrepreneurs.\u003c\/p\u003e\n\n\u003cp\u003eAmong her notable works, \u003cem\u003ePlanning and Managing Public Relations Campaigns\u003c\/em\u003e stands out as a pivotal resource, offering a comprehensive exploration of the strategies necessary for crafting impactful PR campaigns. Whether you are enhancing your skills or embarking on your first PR project, Mandy Pearse's books are designed to equip you with the knowledge needed to succeed in the ever-evolving business landscape.\u003c\/p\u003e\n\n\u003cp\u003eDive into Mandy Pearse's collection and discover the keys to mastering public relations with clarity and effectiveness.\u003c\/p\u003e","products":[{"product_id":"planning-and-managing-public-relations-campaigns-by-mandy-pearse-9781398620292","title":"Planning and Managing Public Relations Campaigns","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eNavigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of \u003cem\u003ePlanning and Managing Public Relations Campaigns\u003c\/em\u003e provides a road map for success in carrying out PR campaigns and stands out as a leading 'how-to' guide in the field.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn its 6th edition, \u003cem\u003e\u003cstrong\u003ePlanning and Managing Public Relations Campaigns\u003c\/strong\u003e\u003c\/em\u003e, provides the blueprint on how to ensure the success of campaigns, regardless of their scale. Key topics covered include the role of public relations in organisations, contextual significance, research and analysis, goal setting, strategic approaches, tactical implementation, time management, resource allocation, and thorough evaluation and review.\u003c\/p\u003e\n\n\u003cp\u003eKeeping pace with the latest industry trends, this updated edition explores new developments such as the use of AI in PR, and the implications for planning and managing campaigns. Purpose, ESG, corporate responsibility, and decision-making are also explored in depth.\u003c\/p\u003e\n\n\u003cp\u003eThis book incorporates recent real-world examples to illustrate current best practices. Augmented by a range of online resources, including extended examples and lecture slides, \u003cem\u003ePlanning and Managing Public Relations Campaigns\u003c\/em\u003e serves as an essential guide for both students and mid-level professionals alike in the dynamic world of PR.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47031804854508,"sku":"9781398620292","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26656773482685.jpg?v=1764149293"}],"url":"https:\/\/bookhero.live\/collections\/mandy-pearse.oembed","provider":"Book Hero","version":"1.0","type":"link"}