{"title":"Luis Perez-Breva","description":"\u003cp\u003eExplore the innovative mind of Luis Perez-Breva, a renowned expert in the realms of business, technology, and entrepreneurship. With a rich academic background and years of experience, Perez-Breva delves into the intricacies of innovation, offering readers a unique perspective on achieving success in the contemporary business world.\u003c\/p\u003e\n\n\u003cp\u003eHis work, particularly the acclaimed book \u003cem\u003eInnovating\u003c\/em\u003e, challenges conventional thinking by breaking down complex processes into actionable insights. Whether you're a budding entrepreneur or a seasoned business professional, Perez-Breva's writing provides valuable strategies that can be applied to drive growth and foster creativity within your endeavours.\u003c\/p\u003e\n\n\u003cp\u003eAs you navigate through this collection, expect to be inspired by Perez-Breva's expert guidance on how to turn ideas into impactful solutions. His clear, engaging style makes understanding the art and science of innovation accessible to all, encouraging readers to embrace change and seize new opportunities in their pursuit of excellence.\u003c\/p\u003e","products":[{"product_id":"innovating-by-luis-perez-breva-9780262035354","title":"Innovating","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDiscover the MIT-developed, \"doer's approach\" to innovation with this guide that reveals you don't need an earth-shattering idea to create a standout product, service, or business—just a hunch that you can scale up to impact.\u003c\/p\u003e\n\n\u003cp\u003eInnovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In \u003cem\u003eInnovating\u003c\/em\u003e, Luis Perez-Breva describes another approach—a doer's approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that innovating doesn't require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva demonstrates, \"nothing is new\" at the outset of what we only later celebrate as innovation.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eInnovating\u003c\/em\u003e, the process—illustrated by unique and dynamic artwork—is shown to be empirical, experimental, nonlinear, and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people's knowledge and skills. Perez-Breva describes how to create a kit for innovating, and outlines questions that will help you think in new ways. Finally, he shows how to systematise what you've learned— to advocate, communicate, scale up, manage innovating continuously, and document—\"you need a notebook to converse with yourself,\" he advises. Everyone interested in innovating also needs to read this book.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337489338604,"sku":"9780262035354","price":63.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7466553482281.jpg?v=1743709686"}],"url":"https:\/\/bookhero.live\/collections\/luis-perez-breva.oembed","provider":"Book Hero","version":"1.0","type":"link"}