{"title":"Luan Wise","description":"\u003cp\u003e\u003cstrong\u003eLuan Wise\u003c\/strong\u003e offers insightful guides into the evolving landscape of modern business, with a particular focus on social media and B2B marketing strategies. Readers will find practical advice and forward-thinking concepts that illuminate how digital platforms can transform professional networking and brand engagement.\u003c\/p\u003e\n\n\u003cp\u003eHer works explore the intersection of technology and enterprise, equipping entrepreneurs and marketers with the tools to navigate competitive markets. Those interested in the future of business communication and innovative marketing approaches will appreciate her clear, strategic perspective.\u003c\/p\u003e","products":[{"product_id":"smart-social-media-by-luan-wise-9781399416337","title":"Smart Social Media","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eYou might be using ‘social media’ every day, but are you maximising its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business’s growth, and Luan Wise is here to help.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eWritten by a recognised trainer for both LinkedIn and Meta, \u003ci\u003eSmart Social Media\u003c\/i\u003e is grounded in insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, \u003ci\u003eSmart Social Media\u003c\/i\u003e is full of actionable insights and valuable guidance that emphasise the importance of using social media strategically to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.\u003c\/p\u003e\n\n\u003cp\u003eDrawing insights from real-life case studies and success stories, Luan Wise breaks down the most critical issues, including:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUnderstanding how social media marketing can drive growth for your business\u003c\/li\u003e\n    \u003cli\u003eKnowing how to build a strong brand presence on relevant social media platforms\u003c\/li\u003e\n    \u003cli\u003eUsing social media to guide buyers through their journey from awareness to advocacy\u003c\/li\u003e\n    \u003cli\u003eRecognising the benefits of collaborations, partnerships, and online communities to support business growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46722645852396,"sku":"9781399416337","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6531433482686.jpg?v=1754664169"},{"product_id":"the-future-of-b2b-marketing-by-luan-wise-9781399429948","title":"The Future of B2B Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eB2B marketers face unique challenges, including non-linear buyer journeys, multiple decision-makers, and long sales cycles, alongside the (mis)perception of their work being boring and lacking in creativity.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWritten by a seasoned industry practitioner, \u003cem\u003eThe Future of B2B Marketing\u003c\/em\u003e offers original insights and guidance into the evolving B2B landscape, showing how artificial intelligence can be applied at every stage of the buying journey – from capturing awareness from the right audience and generating quality engagement through to optimising measurement and performance.\u003c\/p\u003e\n\n\u003cp\u003eIt serves to both guide experienced professionals while also supporting those new to the industry, offering reminders, confidence-building, and practical approaches for navigating the everyday complexities of B2B marketing.\u003c\/p\u003e\n\n\u003cp\u003eCombining research, frameworks, case studies, and career-focused advice, this book helps marketers embrace new technologies and learn how to put AI into practice, using their own judgement and expertise to act effectively – and ultimately make smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":48334406746348,"sku":"9781399429948","price":61.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781399429948-the-future-of-b2b-marketing-1.jpg?v=1788916062"}],"url":"https:\/\/bookhero.live\/collections\/luan-wise.oembed","provider":"Book Hero","version":"1.0","type":"link"}