{"title":"Lorraine Marchand","description":"\u003cp\u003eWelcome to the collection featuring the works of \u003cstrong\u003eLorraine Marchand\u003c\/strong\u003e, a respected voice in the realm of Business and Entrepreneurship. With a distinguished career spanning over three decades, Lorraine brings a wealth of experience and insights to her writing.\u003c\/p\u003e\n\n\u003cp\u003eLorraine Marchand is celebrated for her practical approach and ability to infuse innovative thinking into business strategies. Her books, such as \u003cem\u003eNo Fear, No Failure\u003c\/em\u003e and \u003cem\u003eThe Innovation Mindset\u003c\/em\u003e, are essential reads for anyone looking to foster an entrepreneurial spirit and embrace innovation in their professional journey.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNo Fear, No Failure\u003c\/em\u003e is a compelling guide that challenges readers to overcome barriers and adopt a fearless attitude in the pursuit of success. Meanwhile, \u003cem\u003eThe Innovation Mindset\u003c\/em\u003e offers a fresh perspective on how to cultivate creative thinking and implement transformative ideas in the workplace.\u003c\/p\u003e\n\n\u003cp\u003eExplore Lorraine Marchand's books to unlock your potential and inspire your entrepreneurial endeavours. Her insightful narratives will equip you with the tools needed to navigate and thrive in today's dynamic business landscape.\u003c\/p\u003e","products":[{"product_id":"the-innovation-mindset-by-lorraine-marchand-9780231203081","title":"The Innovation Mindset","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eInnovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully?\u003c\/p\u003e\n\n\u003cp\u003eLorraine Marchand—a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas—lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organisation. Marchand emphasizes the frame of mind needed to spark the innovation process, underscoring the importance of creating a problem-solving culture and supporting personal curiosity, passion, and talent.\u003c\/p\u003e\n\n\u003cp\u003eShe pinpoints the strengths shared by the big ideas that break through and debunks the myths that hold back aspiring creators. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators.\u003c\/p\u003e\n\n\u003cp\u003eMarchand's how-to program for innovation is clear and easy to follow, featuring a toolkit of strategic templates and planning frameworks that are illustrated by helpful case studies. Written in authoritative but conversational language, \u003cem\u003eThe Innovation Mindset\u003c\/em\u003e offers a practical plan for both the veteran with another great idea and the first-timer with a big dream.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855008223468,"sku":"9780231203081","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780231203081.jpg?v=1759260707"},{"product_id":"no-fear-no-failure-by-lorraine-marchand-9780231219204","title":"No Fear, No Failure","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMany companies claim to prize innovation but struggle to support it in practice. CEOs call innovation their number-one priority in surveys, yet their employees say they are frequently frustrated in their efforts to create change. The biggest reason for this disconnect? Playing it safe. Leaders and organisations want to implement new ideas, but too often they are held back by the fear of failure, even though setbacks are intrinsic to the innovation process.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eNo Fear, No Failure\u003c\/em\u003e, Lorraine H. Marchand shows readers how to overcome the status quo that stifles creative thinking and to create a culture that encourages innovation. She provides a framework for sustained growth built on the \"5 Cs\": Customer First, Culture, Collaboration, Change, and Chance. Drawing on more than 120 interviews with leaders across industries, real-world case studies, and firsthand experience, Marchand demonstrates how to spark lasting transformation.\u003c\/p\u003e\n\n\u003cp\u003eShe shares field-tested strategies, tactics, and tools that practitioners can use to embed creativity within organisational cultures, leverage innovation to ensure better results, and future-proof a company for the long haul. Practical and inspiring, \u003cem\u003eNo Fear, No Failure\u003c\/em\u003e is a step-by-step guide for organisations of every type and size to drive growth by fostering a culture of innovation.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306923966700,"sku":"9780231219204","price":70.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/8248743482270.jpg?v=1771069315"}],"url":"https:\/\/bookhero.live\/collections\/lorraine-marchand.oembed","provider":"Book Hero","version":"1.0","type":"link"}