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The Thonet Brand
A Look at its Graphic Design History
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The Thonet Brand
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for enthusiasts of design history, arts and culture readers, furniture aficionados, and professionals interested in graphic design evolution and branding.
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See moreThe graphic design behind the Thonet brand is explored for the very first time, along with the development of signets and printed goods parallel to the furniture design and the aesthetics of the age.
The graphic design history of furniture company Thonet, comparing their furniture design with the corporate graphic identity and how it developed.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The company Thonet was founded in 1819 and has since become a furniture manufacturer with the highest standards of design and quality. Worldwide, the name is associated with famous design classics of our time.
In this book, the graphic design behind the Thonet brand is explored for the very first time, along with the development of signets and printed goods parallel to the furniture design and the aesthetics of the age. More than 100 exhibits from the Thonet archives are presented chronologically—from the first 19th-century sales posters, adorned with ornaments like the furniture of the period, to the reduced-format catalogues from the 1920s, to the creation of a timeless image from 1974.
Discussions with designers of the brand from 1969 complete the volume. This publication is both graphic design history and a portrait of a 200-year-old company.
The Thonet Brand by Lilo Schäfer offers a unique insight into the branding and evolution of one of the most iconic names in furniture design.
Book Details
INFORMATION
ISBN: 9783721209853
Publisher: Niggli Verlag
Format: Hardback
Date Published: 04 October 2018
Country: Switzerland
Imprint: Niggli Verlag
Illustration: 250 Illustrations
Audience: General / adult
DIMENSIONS
Width: 147.0mm
Height: 209.0mm
Weight: 440g
Pages: 192
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