{"title":"Leor Zmigrod","description":"\u003cp\u003eWelcome to our curated collection of works by the fascinating author Leor Zmigrod. Specialising in \u003cem\u003eScience \u0026amp; Nature\u003c\/em\u003e, Zmigrod explores the intricate workings of the human mind and how our cognitive processes shape ideological beliefs. Her writing delves into themes that intertwine psychology and politics, providing an engrossing read for those eager to understand the complexities of mental frameworks.\u003c\/p\u003e\n\n\u003cp\u003eA significant title in this collection is \u003cem\u003eThe Ideological Brain\u003c\/em\u003e, a profound exploration into how our brains contribute to political, ideological, and cultural leanings. Zmigrod meticulously examines the neurological underpinnings that affect our decision-making and beliefs, making science accessible and intriguing.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a science enthusiast or new to the subject, Leor Zmigrod's books promise to broaden your understanding and ignite curiosity about the powerful link between the mind and ideologies. Dive into these thought-provoking works to discover insights that challenge and enlighten.\u003c\/p\u003e","products":[{"product_id":"the-ideological-brain-by-leor-zmigrod-9780241741221","title":"The Ideological Brain","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDiscover the hidden forces shaping our beliefs, behaviours - and even changing our brains.\u003c\/p\u003e\n\n\u003cp\u003eWhy do some people become radicalised? Who is most susceptible to ideological thinking? Can we unchain our minds from toxic dogmas?\u003c\/p\u003e\n\n\u003cp\u003eDrawing on her groundbreaking research, Dr Leor Zmigrod uncovers the hidden mechanisms driving our beliefs and behaviours. She uses the powerful tools of neuroscience to show that our political beliefs are not transient thoughts in our minds, divorced from our bodies - ideologies actually change our neural architecture, our cells.\u003c\/p\u003e\n\n\u003cp\u003eFor instance, she demonstrates how a simple card sorting game can reveal your entire approach to life. Cognitive rigidity in such tasks - struggling to adapt to new rules - mirrors the rigidity with which you cling to social and political ideologies. While some individuals are more susceptible to dogmatic thinking than others, all of us can strive to be more flexible.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Ideological Brain\u003c\/em\u003e is essential reading in today's polarised and polarising world. To foster a more informed, resilient, and freer society, we need to zoom into the processes happening inside each of us and learn to spot rigid thinking in ourselves and others. We need to learn to avoid black-and-white thinking and embrace ambiguity. We need to recognise our ability to resist irrational rules and authority.\u003c\/p\u003e\n\n\u003cp\u003eRegardless of your political stance, this book will challenge you to reassess your convictions - and what they are doing to your brain.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46632231764204,"sku":"9780241741221","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780241741221.jpg?v=1752229189"},{"product_id":"the-ideological-brain-by-leor-zmigrod-9781405975148","title":"The Ideological Brain","description":"Discover the hidden forces shaping our beliefs, behaviours - and even changing our brains\n\nWhy do some people become radicalized? Who is most susceptible to ideological thinking? Can we unchain our minds from toxic dogmas?\n\nDrawing on her groundbreaking research, Dr Leor Zmigrod uncovers the hidden mechanisms driving our beliefs and behaviours. She uses the powerful tools of neuroscience to show that our political beliefs are not transient thoughts in our minds, divorced from our bodies - ideologies actually change our neural architecture, our cells. For instance, she demonstrates how a simple card sorting game can reveal your entire approach to life. Cognitive rigidity in such tasks - struggling to adapt to new rules - mirrors the rigidity with which you cling to social and political ideologies. While some individuals are more susceptible to dogmatic thinking than others, all of us can strive to be more flexible.\n\nThe Ideological Brain is essential reading in today's polarized and polarizing world. To foster a more informed, resilient and freer society, we need to zoom into the processes happening inside each of us and learn to spot rigid thinking in ourselves and others. We need to learn to avoid black-and-white thinking and embrace ambiguity. We need to recognize our ability to resist irrational rules and authority. Regardless of your political stance, this book will challenge you to reassess your convictions - and what they are doing to your brain.","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":47288928927980,"sku":"9781405975148","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9bc70a796bde141020f2f0d027beb73c.jpg?v=1770603099"}],"url":"https:\/\/bookhero.live\/collections\/leor-zmigrod.oembed","provider":"Book Hero","version":"1.0","type":"link"}