{"title":"Leonard Sherman","description":"\u003cp\u003eLeonard Sherman is a distinguished author and expert in the realm of business and entrepreneurship. Known for his dynamic insights and strategic acumen, Sherman provides readers with nuanced perspectives on how to navigate the competitive business landscape. His writing seamlessly blends theoretical frameworks with practical applications, making his works a valuable resource for both budding entrepreneurs and seasoned business leaders.\u003c\/p\u003e\n\n\u003cp\u003eOne of his notable works, \u003cem\u003eIf You're in a Dogfight, Become a Cat!\u003c\/em\u003e, exemplifies Sherman's talent for offering innovative strategies to stand out in crowded markets. This book, along with his other engaging titles, falls under the Business \u0026amp; Entrepreneurship category and is perfect for anyone seeking a competitive edge.\u003c\/p\u003e\n\n\u003cp\u003eSherman's approachable writing style and his commitment to actionable advice make his books an essential addition to any business library. Whether you're seeking to refine your entrepreneurial skills or gain new insights into strategic business management, exploring Leonard Sherman's collection is a rewarding endeavour.\u003c\/p\u003e","products":[{"product_id":"if-youre-in-a-dogfight-become-a-cat-by-leonard-sherman-9780231174831","title":"If You're in a Dogfight, Become a Cat!","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBusinesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are \"bad\" industries where it is unlikely that any company can succeed.\u003c\/p\u003e\n\n\u003cp\u003eBut there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eIf You're in a Dogfight, Become a Cat\u003c\/em\u003e, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?\u003c\/p\u003e\n\n\u003cp\u003eSherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWhat should be the overarching purpose of your business?\u003c\/li\u003e\n  \u003cli\u003eDo you really know what your strategy is?\u003c\/li\u003e\n  \u003cli\u003eIs there such a thing as a bad industry?\u003c\/li\u003e\n  \u003cli\u003eWhere do great ideas come from and how do I find them?\u003c\/li\u003e\n  \u003cli\u003eWhat makes products meaningfully different?\u003c\/li\u003e\n  \u003cli\u003eWhat makes and breaks great brands?\u003c\/li\u003e\n  \u003cli\u003eHow and when should I disrupt my own company?\u003c\/li\u003e\n  \u003cli\u003eWhat are the imperatives to achieving long-term profitable growth?\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFilled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854600589548,"sku":"9780231174831","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/ff06183228806ee0de9c5d055199bc12.jpg?v=1759267805"}],"url":"https:\/\/bookhero.live\/collections\/leonard-sherman.oembed","provider":"Book Hero","version":"1.0","type":"link"}